Overview
Federal Trade Commission (FTC) guidance requires that vehicles still in transit to a dealership be clearly identified as such wherever they're advertised. Fullpath automatically applies an in-transit label to these vehicles to help meet that requirement.
However, digital advertising runs across third-party ad networks that Fullpath doesn't control, and those networks don't always support or display Fullpath's in-transit labeling. The Inventory Compliance in Digital Advertising setting lets each dealer decide how to handle that gap. By default, Fullpath advertises the dealer's full inventory — in-transit vehicles and on-lot vehicles alike — and dealers can choose to exclude in-transit vehicles from Digital Advertising instead, if they'd rather not rely on ad platforms to display Fullpath's compliance labeling.
How It Works
This setting lives under Federal Compliance at the dealership account level, alongside Fullpath's other FTC compliance controls. It applies specifically to Digital Advertising.
Available options:
-
Advertise in-transit vehicles (default): All vehicles — in-transit and on-lot — are included in Digital Advertising campaigns. Fullpath labels in-transit vehicles to meet FTC requirements wherever the ad platform supports it.
- Do not advertise in-transit vehicles: Only on-lot inventory is included in Digital Advertising campaigns. In-transit vehicles are excluded entirely.
Where to Find It
Settings > Dealership > Federal Compliance
Direct link: https://dashboard.fullpath.com/settings/dealership/federal-compliance
How to Use It
To change this setting:
- Go to Settings > Dealership > Federal Compliance.
- Locate Inventory Compliance in Digital Advertising.
- Select Advertise in-transit vehicles to include full inventory (the default), or Do not advertise in-transit vehicles to limit Digital Advertising to on-lot inventory only. This can be changed at any time.
Frequently Asked Questions
Does the default setting guarantee my in-transit ads will be compliant?
No. By default, Fullpath advertises your full inventory and labels in-transit vehicles to meet FTC requirements, but third-party ad networks may not always display that label due to their own platform limitations. Fullpath makes every effort to keep ads compliant, but full compliance can't be guaranteed once an ad is served through a network Fullpath doesn't control.
Can I change this setting at any time?
Yes. You can switch between the two options at any time from the Federal Compliance settings page.