Overview
Fullpath's Digital Advertising can create ads for vehicle models that aren't currently part of your on-lot, VDP-backed inventory. If your dealership doesn't have any inventory for a given model (no VDP exists on your website), you can still advertise it and capture the lead.
How It Works
When this feature is enabled, Fullpath scans your dealership website to see which models from your manufacturer have VDPs listed. Models with no VDP (i.e., no inventory) are automatically added to a list from which ads are created. Instead of routing traffic to a VDP, these ads route shoppers to your homepage by default, or to a back-up link you specify.
For example: if you're a Ford dealership and the Ford lineup includes 12 model types, but your inventory only covers 7, Fullpath will automatically create ads for the remaining 5.
The Social ads created for out-of-stock models pull model images from the Fullpath repository and are inserted dynamically into the relevant New Inventory objective and ad bundles (Social only).
Where to Find It
Click the Settings cog in the lower-left corner of your Dashboard > Digital Advertising > General Settings > Inventory tab: https://dashboard.fullpath.com/settings/acquire/inventory
The toggle is labeled "Advertise new models that are not in my inventory." This setting controls whether Fullpath advertises out-of-stock models.
How to Use It
Turning the Feature On or Off
Flip the toggle on to advertise out-of-stock models. Flip it off to stop.
Setting Up a Back-Up URL (Optional)
Once the feature is on, you can add back-up URLs so ad clicks for a specific model route to a page of your choosing rather than your dealership homepage. Select the model, then paste in the URL you'd like ad clicks for that model to route to. If no URL is specified, traffic defaults to your dealership homepage.
This feature only supports back-up links hosted on your dealership's own domain. Linking out to an external site that isn't part of your dealership's website may cause Google to flag the account, resulting in restricted impressions or account suspension.
Excluding Specific Models
If you don't want to advertise all available new inventory and only want to focus on a few specific out-of-stock models, activate the feature, then use Inventory Management to exclude the ones you don't want. Go to Settings cog > Digital Advertising > Inventory > Rules: https://dashboard.fullpath.com/settings/acquire/inventory
Frequently Asked Questions
How do I stop Digital Advertising from advertising out-of-stock models?
Go to Settings cog > Digital Advertising > Inventory and disable "Advertise new models that are not in my inventory."