Overview
Fullpath's Consent Management Program keeps one single, up-to-date consent record for every contact at your dealership — tracking whether they've opted in or out of email, SMS, and phone-call communication. Every update flows through Fullpath's Customer Data Platform (CDP), so your dealership and every vendor you integrate with are always working from the same consistent record.
When you connect a vendor to Consent Management, that vendor can exchange consent updates with Fullpath on your behalf — reading the consent status Fullpath holds, and reporting new opt-ins or opt-outs their own system captures.
Step 1 — A Vendor Connects to Your Dealership
Vendors integrate with Fullpath's Consent Management API once, then connect to individual dealerships as those dealerships choose to work with them. When your dealership requests a connection with an already-integrated vendor, that vendor is notified so they can begin exchanging consent data for your dealership specifically.
Step 2 — The Vendor Exchanges Consent Data on Your Behalf
Once connected, the vendor can look up the current consent status Fullpath holds for your contacts, and send in any opt-ins or opt-outs their own system has captured. Every update they send is stored in Fullpath's CDP and becomes part of your dealership's single source of truth for that contact.
Step 3 — Track Updates in Your Dashboard
You can see all consent changes inside your Fullpath dashboard, including updates flowing in from this vendor alongside every other vendor you've integrated with.