Activation: Individual Vins Acceleration Custom Campaigns Page – Fullpath Help Center

Overview

Each VINs Acceleration Custom Campaign now has its own dedicated performance page. The page brings together the campaign's settings, its budget and VDP views goal, its progress toward that goal for the selected month, and a breakdown of the VDP views it generated on each advertising channel — so you can see exactly how one specific inventory segment is performing, separately from the rest of your VINs Acceleration activity.

Where to Find It

The individual campaign page is opened from the Custom Campaigns list:

To open a campaign's performance page:

In the Fullpath dashboard, go to the VINs Acceleration > Campaigns page.
Locate the custom campaign you want to review in the campaigns list.
Click the campaign to open its individual performance page.

The page has its own URL, in the format dashboard.fullpath.com/last-call/campaigns/[campaign ID], so a specific campaign's page can be bookmarked or shared with colleagues who have dashboard access.

To return to the full list, click the ‹ Campaigns breadcrumb at the top left of the page.

Who Has Access

The individual custom campaign page is available to any dashboard user whose permissions include the VINs Acceleration product at the View, Edit, or Admin level. Users without VINs Acceleration permissions will not see the Campaigns page or the individual campaign pages beneath it.

Note: View-level users can open the page and read all performance data, but cannot make changes. Creating, editing, and deleting custom campaigns requires Edit or Admin permissions.

Page-Level Controls

Campaign Header

The top of the page identifies the campaign you are looking at:

Campaign name — the name given to the campaign when it was created.
Status label — a colored chip directly beneath the name showing the campaign's current state. Active (green) means the campaign is live and promoting inventory. Campaigns whose inventory segment has been emptied or deleted are moved to a Removed status, with a tooltip explaining why.
Month selector — at the top right, showing the month currently being displayed (for example, JUL 2026). Click it to switch to a different month.

Important: VINs Acceleration operates on a monthly cycle — budgets, VDP views goals, and pacing all reset at the start of each calendar month. The month selector therefore drives the performance data on the entire page: the VDP views progress bar and the channel breakdown all reflect the month you have selected.

Campaign Settings

The Campaign Settings area is a grid of six cards summarizing how this campaign is configured — what it targets, where it runs, and what it is budgeted to deliver.

Card	What It Shows
Segment & Filters	The inventory segment criteria that define which vehicles this campaign promotes — for example Condition: New and Year: 2027 – 2027. Longer filter sets are truncated with an ellipsis (…). An edit icon beside the card heading opens the campaign's segment settings.
VINs Promoted MTD	The number of individual vehicles this campaign has promoted month to date. Hover the information icon beside the heading for the in-product definition.
Campaign Name	The campaign's full name, its Created on date, and its Last Edited on date — useful for confirming whether a mid-month change has been applied.
Targeting	The audience targeting method in use for the campaign — for example, Let AI target shoppers, in which Fullpath's AI determines which shoppers to serve the campaign's vehicles to.
Active Channels	The advertising channels the campaign is currently running on, shown as platform icons: Search (Google Search), Display (Google Display), and Meta (Facebook and Instagram).
Budget	Allocated Budget — the monthly budget assigned to this campaign out of your total VINs Acceleration package. Guaranteed monthly VDP views — the VDP views goal this campaign is committed to deliver for the month.

Total VDP Views Generated by Campaign

This section is a single horizontal progress bar tracking the campaign's VDP views against its monthly goal for the selected month.

Reading the bar:

The left endpoint is the start of the cycle — 0 views, labeled with the first day of the selected month (for example, Jul 1).
The right endpoint is the campaign's goal — the guaranteed monthly VDP views figure from the Budget card (for example, 600), labeled with the last day of the month (for example, Jul 31).
The callout above the bar gives the actual result: the total VDP views generated by the campaign, and that figure as a percentage of the goal — for example, 610 (102%) total views.

Breakdown of VDP Views by Channel

This section splits the campaign's total VDP views across the three advertising channels, in one card per channel: Google Search, Google Display, and Meta (Facebook and Instagram). Each card leads with that channel's VDP views total, followed by four viewer metrics.

Metric	Definition
VDP Views	The number of vehicle detail page views this campaign generated on this channel during the selected month. The three channel figures sum to the campaign total shown in the progress bar above.
Unique Viewers	The number of distinct shoppers who viewed a VDP through this channel, counted once each regardless of how many views they generated.
Returning Viewers	Unique viewers who had previously been seen on your website before this campaign reached them.
New Viewers	Unique viewers arriving on your website for the first time via this campaign on this channel.
Identified Shoppers	Viewers Fullpath was able to resolve to a known shopper profile in your CDP, making them available for follow-up engagement.

How to use this for analysis: Compare the channels against each other rather than in isolation. A high New Viewers share points to a channel that is expanding your shopper pool, while a higher Returning Viewers share points to a channel that is bringing existing in-market shoppers back to your inventory. Both are valuable — which one you want more of depends on whether the campaign's goal is reach or re-engagement on a specific set of vehicles.

UX Functionality Summary

Element	Behavior
‹ Campaigns breadcrumb	Returns you to the full Custom Campaigns list.
Month selector	Switches the performance month shown on the page. Affects the VDP views progress bar and the channel breakdown.
Segment & Filters edit icon	Opens the campaign's segment settings. Requires Edit or Admin permissions.
Information tooltip	The icon beside VINs Promoted MTD displays the in-product definition on hover.
Sorting, filtering, export	Not available on this page. The individual campaign page is read-only reporting apart from the settings edit controls; there is no export option.
Direct URL	Each campaign has a unique, shareable URL under /last-call/campaigns/.

Other Important Notes

Custom campaigns can be created, edited, and deleted only until the 21st of each month. After that date, changes are locked for the remainder of the month.
A campaign's budget can only be reduced down to the level already earned through progress toward its VDP views goal. If the campaign has reached 40% of its goal, its budget cannot be reduced below 40% of the original amount — and never below the $300 minimum.
If a campaign is deleted, the unspent portion of its budget returns to your regular VINs Acceleration allocation for the current month, and the full original amount returns from the following month onward.
If a campaign's inventory segment is deleted or runs out of vehicles, the campaign is automatically deactivated, its status changes, and its remaining budget returns to regular VINs Acceleration.
Every budget or campaign change is logged with the user's identity and a timestamp in the dashboard's Event Log.

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