Overview
Email and SMS engagement drives customers to dedicated, personalized, pre-populated landing pages to make conversion and lead capture seamless. Each landing page contains the offer, vehicle of interest, or incentive described in the original message, with the shopper's contact details already pre-filled in the form.
Keep in mind: only customers who arrive at your site from Fullpath emails or SMS will see these landing pages.
Page Types
Fullpath auto-generates the following landing pages on your website:
- Dynamic Image Form Fills
- Dynamic Video CTAs
- Equity Email Form Fills
- Vehicle No Longer Available
- Vehicle No Longer Owned (Acquisition)
- Service Lead
- Vehicle No Longer Owned (Service)
Dynamic Video CTA
The Dynamic Video CTA landing page pairs a personalized Blings.io video with a lead-capture form. The shopper watches a video tailored to the vehicle or offer from the original email, and can submit interest directly below the video player.
Triggering campaigns
Any Audience Activation campaign configured with a Dynamic Video email template — typically used for personalized vehicle showcases, lease/finance offer videos, and incentive-driven outreach. [Verify exact campaign group list with Guy Shamir]
Pre-filled fields (required)
- Full Name
- Email Address
- Phone Number
- Vehicle Year
- Vehicle Make
- Vehicle Model
Shopper-entered fields
- Additional Comments (optional) [Verify exact field schema with PM]
CTA
"I'm Interested" [Verify exact button text with PM]
On submit
An ADF sales lead is sent directly to the dealership's CRM with product=nurture and source=nurture. The shopper is matched to their CDP profile, and any fields without a native ADF slot are appended in the comments block.
Dynamic Image Form Fill
The Dynamic Image Form Fill landing page is the conversion point for image-based personalized email and SMS campaigns. The page resolves at runtime to a lease, finance, or general vehicle layout depending on the offer source in the original message, with the vehicle imagery and offer details carried through from the email.
Triggering campaigns
Any Audience Activation campaign configured with a Dynamic Image email template — commonly lease offers, finance offers, and general vehicle-of-interest campaigns. [Verify exact campaign group list with Guy Shamir]
Pre-filled fields (required)
- Full Name
- Email Address
- Phone Number
- Vehicle Year
- Vehicle Make
- Vehicle Model
Shopper-entered fields
- Additional Comments (optional) [Verify exact field schema with PM]
CTA
"Get This Offer" [Verify exact button text with PM]
On submit
An ADF sales lead is sent directly to the dealership's CRM with product=nurture and source=nurture. The shopper is matched to their CDP profile, and any fields without a native ADF slot are appended in the comments block.
Equity Email Form Fills
The Equity Form Fill landing page is the conversion point for Fullpath's Equity campaigns. When a shopper engages with an Equity email or SMS, they land on a dedicated page pre-filled with their contact details, their current vehicle, and the estimated equity payout from the original message.
Triggering campaigns
Equity campaign group only. [Verify exact campaign names with Gal Moss]
Pre-filled fields (required)
- Full Name
- Email Address
- Phone Number
- Current Vehicle Year
- Current Vehicle Make
- Current Vehicle Model
- Estimated Equity Payout
Shopper-entered fields
- Additional Comments (optional) [Verify exact field schema with PM]
CTA
"Get My Offer" [Verify exact button text with PM]
On submit
An ADF sales lead is sent directly to the dealership's CRM with product=nurture, source=nurture, and is_equity_campaign=true. The shopper is matched to their CDP profile, and any fields without a native ADF slot are appended in the comments block.
Vehicle No Longer Available
If a customer clicks a vehicle link in an email and the vehicle has been removed from inventory, they'll see a friendly message: "We're sorry, this vehicle is no longer available." The page auto-redirects to a destination defined by the dealership website provider, and the pop-up message disappears seamlessly.
Triggering campaigns
Any campaign that links to an inventory VDP where the vehicle is no longer active in the dealer's feed at the time of click.
Pre-filled fields
N/A — no form is presented.
Shopper-entered fields
N/A — no form is presented.
CTA
N/A — no CTA button.
On submit
N/A — no submission. The shopper sees the unavailability pop-up briefly and is redirected to the dealer-defined fallback URL (typically the SRP or homepage).
Vehicle No Longer Owned (Acquisition)
If a shopper receives a Vehicle Acquisition email about a vehicle they no longer own, they can click the 'update my details' link in the email and confirm that the vehicle on record is no longer relevant. This update is stored in the CDP Shopper Page under the Garage tab and prevents future Acquisition messaging about that vehicle.
Triggering campaigns
Any email or SMS from the Vehicle Acquisition campaign group. [Verify exact campaign names with Lior Biran]
Pre-filled fields (required)
- Vehicle Make
- Vehicle Year
- Vehicle Model
CTA
"I no longer own this vehicle" [Verify exact button text with PM]
On submit
The Data Layer is updated so that the shopper is no longer matched to that VIN in future Acquisition campaigns. The change is visible in the CDP Shopper Page under the Garage tab. No ADF lead is generated — this is a profile update, not a CRM lead.
Service Lead
The Service Lead landing page is the conversion point for Fullpath's Service campaigns. When a shopper engages with one of these emails or SMS, they land on a dedicated page pre-filled with their contact and vehicle details, where they can request a service appointment directly.
Triggering campaigns
- Service Activation — 1st Reminder, 2nd Reminder, 3rd Reminder, and Overdue Reminder (first-time service customers)
- Service Retention — 1st Reminder, 2nd Reminder, 3rd Reminder, and Overdue Reminder (returning service customers)
- Service Appointment Reminders — 2-week, 1-week, 1-day, and Missed Appointment notices
- Service Recalls — Open Recalls 1st, 2nd, and 3rd notice
Pre-filled fields (required)
- Full Name
- Email Address
- Phone Number
- Vehicle Make
- Vehicle Year
- Vehicle Model
Shopper-entered fields
- Mileage (optional)
- Service Request (required, free text)
- Preferred Date — today or later (required)
- Preferred Time — half-hour intervals (required)
- Additional Comments (optional)
CTA
"Request Service Appointment"
On submit
An ADF service lead is sent directly to the dealership's CRM. Any fields without a native ADF slot are appended in the comments block.
IMAGE
Vehicle No Longer Owned (Service)
Fullpath's Service campaigns send one personalized email per eligible vehicle in a shopper's garage. If a shopper receives a Service message about a vehicle they've since sold or traded in, they can click through to the Ownership Update landing page and confirm that they no longer own that specific vehicle.
Triggering campaigns
Any email or SMS from the Service Activation, Service Retention, Service Appointment Reminders, or Service Recalls campaign groups.
Pre-filled fields (required)
- Vehicle Make
- Vehicle Year
- Vehicle Model
CTA
"I no longer own this vehicle"
On submit
The Data Layer is updated so that the shopper is no longer matched to that VIN in future campaigns. The change is visible in the CDP Shopper Page under the Garage tab.
IMAGE
Additional Website Elements
Special Offers Tab
The Special Offers tab is a side tab that lives on the dealership website and appears only for shoppers who arrive from Audience Activation emails or SMS. Clicking the tab lets the shopper re-trigger the offer included in the original email or SMS.
To remove the Special Offers tab on desktop, mobile, or completely, speak to your Customer Success Manager.