Audience Activation Landing Pages

Overview

Email and SMS engagement drives customers to dedicated, personalized, pre-populated landing pages to make conversion and lead capture seamless. The landing pages contain offers from the vehicle of interest or the incentive described in the emails as well as contains the lead contact details already pre-filled inside the form.

Page Types

There are several types of landing pages which Fullpath auto-generates on your website:

1) dynamic image form fills

2) dynamic video CTAs

3) Equity Email form fills

4) Vehicle No Longer Available

5) Vehicle No Longer Owned by Shopper

Keep in mind, only customers who come to your site from Fullpath emails will see these landing pages. 

Dynamic Video CTA

Dynamic Image Form Fill

Equity Email Form Fills

Vehicle No Longer Available

If a customer clicks a vehicle link in an email and the vehicle has been removed from inventory, they’ll now see a friendly message: “We’re sorry, this vehicle is no longer available.” This page is auto-redirected (to a destination defined by the dealership website provider), and the pop-up message disappears seamlessly.

Vehicle No Longer Owned

If a Shopper receives an email about a vehicle they no longer own, they can click on the 'update my details' link in the Vehicle Acquisition emails  and verify that the vehicle on record is no longer relevant. This data will be stored in the CDP Shopper Page under the Garage tab.

Additional Website Elements

There is also a side tab called the 'Special Offers' tab - that lives on the Dealership website and appears for Shoppers who come to the Dealer site from Audience Activation emails or SMS which allows the user to click and re-trigger the offer included in the original email or SMS.