Andrew Lane
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Articles
Recent activity by Andrew Lane-
Dealer Training: CDP Playbook
Overview: Success with a Customer Data Platform doesn't happen by accident; it comes from understanding the role of the platform and consistently leveraging it in you dealership operations. These ...
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Dealer Training: CDP Audience Guide
This resource has been created for CDP Pro Admins at your dealership. We typically see Marketing & Sales Leaders setting-up Audiences and determining the best way to ACTIVATE for their dealership....
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CDP Audience Builder Bookmark
The Fullpath Enablement Team has created the below file for download and use by internal team members and our partners. This list of pre-built audiences should serve as a starting point for your d...