This resource has been created for CDP Pro Admins at your dealership. We typically see Marketing & Sales Leaders setting-up Audiences and determining the best way to ACTIVATE for their dealership.
Audience Types:
- Shopper Stage Audiences
- Sales Opportunity Audiences
- Service Audiences
- Shopper Engagement Audiences
- Vehicle Acquisition or Trade-in Intent Audiences
- Actively Shopping For, Owns or has Serviced a (body style)
- Data Enrichment & Targeting
- Additional Lifecycle Audiences
Shopper Stage Audiences
Pre-configured shopper-level views of your customers from your first party data over a corresponding time period. These lists can be refined, saved or augmented as needed by dealership sales leader preference.
| Shopper Stage | Yesterday | Past 7 Days | Past 30 Days | Past 30-60 Days |
| Web Visits | View Audience | View Audience | View Audience | View Audience |
| Shoppers (Inventory) | View Audience | View Audience | View Audience | View Audience |
| Leads | View Audience | View Audience | View Audience | View Audience |
| Phone Call | View Audience | View Audience | View Audience | View Audience |
| Sales Appts (All) | View Audience | View Audience | View Audience | View Audience |
| Sales Appt (Missed) | View Audience | View Audience | View Audience | View Audience |
| Sales Appt (Shown) | View Audience | View Audience | View Audience | View Audience |
| Sales | View Audience | View Audience | View Audience | View Audience |
| Service Appointments | View Audience | View Audience | View Audience | View Audience |
| Repair Orders | View Audience | View Audience | View Audience | View Audience |
Sales Opportunity Audiences
pre-build audiences of your dealership’s first party data. Within the CDP, view, export, subscribe for recurring delivery via email, or activat (within Fullpath Activation channels or Externally) any of the below audiences. To learn more about the Data-Ups Sales Enablement Tool, connect with your Customer Success Manager
| Sales Ops | Audience Title | Details | Link |
| Active Shoppers | In-Market Shoppers |
Includes: Website VDP, SRP, Incentive, Specials, Finance, Trade Page Past 30 days Excludes: Sales from the past 12 months or Sales Lead past 15 days |
View Audience |
| Prev. Sale + Active Shopping | Previous Sale + In-Market Shopping |
Includes: Previous Sale + Website VDP, SRP, Incentive, Specials, Finance, Trade Page Past 30 days Excludes: Sales from the past 12 months or Sales Lead past 15 days |
View Audience |
| Prev. Service + Active Shopping | Previous Service RO + In-Market Shopping |
Includes: Previous Service RO + Website VDP, SRP, Incentive, Specials, Finance, Trade Page Past 30 days Excludes: Sales from the past 12 months or Sales Lead past 15 days |
View Audience |
| Lease Maturity |
Lease Maturity (1-6 Payments Remain) |
Includes: Previous Lease Sale with 1-6 Payments remaining Excludes: Sales from the past 12 months or Sales Lead past 15 days |
View Audience |
| Prev. Sale Or Service + Shopping | Previous Sale or Service RO + In-Market Shopping |
Includes: Previous Sale OR Previous Service RO + Website VDP, SRP, Incentive, Specials, Finance, Trade Page Past 30 days Excludes: Sales from the past 12 months or Sales Lead past 15 days |
View Audience |
| Finance Maturity |
Finance Maturity (1-6 Payments Remain) |
Includes: Previous Finance Sale with 1-6 Payments remaining Excludes: Sales from the past 12 months or Sales Lead past 15 days |
View Audience |
| Near Equity + Active Shopping | Near Equity (-$2k & Up) + In-Market Shopping |
Includes: Near Positive Equity (-$2,000) as of this month + Website VDP, SRP, Incentive, Specials, Finance, Trade Page Past 30 days Excludes: Sales from the past 12 months or Sales Lead past 15 days |
View Audience |
| Positive Equity + Active Shopping | Positive Equity + In-Market Shopping |
Includes: Positive Equity as of this month + Website VDP, SRP, Incentive, Specials, Finance, Trade Page Views Past 30 days Excludes: Sales from the past 12 months or Sales Lead past 15 days |
View Audience |
| Lingering Leads | Lingering Leads + In-Market Shopping |
Includes: Sales Lead Past 6 Months until Past 16 Days + Website + VDP, SRP, Incentive, Specials, Finance, Trade Page Past 7 days Excludes: Sales from the past 12 months or Sales Lead past 15 days |
View Audience |
| Near Equity + Upcoming SVC Appt | Near Equity (-$2k & Up) + Upcoming Service Appt |
Includes: Near Positive Equity (-$2,000) as of this month + Service Appt in next 7 days (includes today) Excludes: Sales from past 12 months or Sales Lead from the past 15 days |
View Audience |
| Positive Equity + Upcoming SVC Appt | Positive Equity + Upcoming Service Appt |
Includes: Positive Equity as of this month + Service Appt in next 7 days (includes today). Excludes: Sales from past 12 months or Sales Lead from the past 15 days |
View Audience |
| Upcoming SVC Appt + Active Shopping | Upcoming Service Appt + In-Market Shopping |
Includes: Service Appt in next 7 days (includes today) + Website VDP, SRP, Incentive, Specials, Finance, Trade Page Views Past 30 days Excludes: Sales from past 12 months or Sales Lead from the past 15 days |
View Audience |
| Missed Sales Appt + Active Shopping | Missed Sales Appt + In-Market Shopping |
Includes: Missed Sales Appt + Website VDP, SRP, Incentive, Specials, Finance, Trade Page Views Past 15 days Excludes: Sales from past 12 months or Shown Appt Past 15 Days or Upcoming Appt in future 15 days. |
View Audience |
| Recent Service + Never Purchased | Recent Service RO + Never Sold |
Includes: Service RO Past 30 days Excludes: Sales All Time |
View Audience |
| Serviced + Never Purchased | Service RO + Never Sold |
Includes: Service RO All Time Excludes: Sales All Time |
View Audience |
Service Opportunity Audiences:
| Service Ops | Audience Title | Details | Link |
| Purchased + Never Serviced | Previous Sale + Never Serviced |
Includes: Previous Sales All Time Excludes: Service RO All Time or Svc Appt future 3 months |
View Audience |
| Upcoming FIRST SVC Appt | Upcoming FIRST Service Appointment |
Includes: Service Appointment Future 0-30 days Excludes: Service RO All Time |
View Audience |
| Service Defectors | Defectors - Previous Service RO + No RO in 1 Year |
Includes: Service RO All Time Excludes: Service RO past 12 months or SVC Appt future 3 months |
View Audience |
| Future Service Appointments | Future Service Appointments |
Includes: Service Appointment in Future 0 days - 3 months Excludes: N/A |
View Audience |
| Recently Serviced | Recently Completed Service |
Includes: Service RO completed in the past 3 months Excludes: SVC Appt in future 3 months. |
View Audience |
| Open Recall + No Service RO | Open Recall + No Recent Service RO |
Includes: Currently Owned Vehicle w/ Opened Recall Past 36 months Excludes: Service RO past 36 months or SVC Appt future 3 months |
View Audience |
| Recent Sale w/o Service | Recent Sale + No Recent Service RO or Appt |
Includes: Previous Sales in the past 18 months Excludes: Service RO in Past 18 months or Svc Appt future 3 months |
View Audience |
| Service Reactivation | Previous Service + No Service RO in 2 Years |
Includes: Previous Service RO All Time Excludes: Service RO in Past 2 years or Svc Appt future 3 months |
View Audience |
| Overstocked Part Push | Vehicle Specific Ownership + No Recent RO |
Example Vehicle: 2021-2024 Silverado Includes: Previous Purchase, Service or Ownership Excludes: Service RO in Past 1 year or Svc Appt future 3 months |
View Audience |
Shopper Engagement Audiences:
| Shopper Engagement Ops | Audience Title | Details | Link |
| Renewal Email Activity | Active Shoppers From Renewal Campaigns |
Includes: Active Shoppers from Finance & Lease Renewal Campaigns over past 30 days. Excludes: Sales Past 12 months or Sales Lead past 15 days, or Svc Appt future 3 months |
View Audience |
| Price Drop Email Activity | Active Shoppers From Price Drop Campaigns |
Includes: Active Shoppers from Price Drop Campaigns over past 30 days. Excludes: Sales Past 12 months or Sales Lead past 15 days, or Svc Appt future 3 months |
View Audience |
| Newly Listed Inventory Email Activity | Active Shoppers From Newly Listed Inventory Campaigns |
Includes: Active Shoppers from Newly Listed Inventory Campaigns over past 30 days. Excludes: Sales Past 12 months or Sales Lead past 15 days, or Svc Appt future 3 months |
View Audience |
| VDP Visitor Campaign Activity | Active Shoppers From VDP Visitors Campaigns |
Includes: Active Shoppers from VDP Visitors Campaigns over past 30 days. Excludes: Sales Past 12 months or Sales Lead past 15 days, or Svc Appt future 3 months |
View Audience |
Vehicle Acquisition or Trade-in Intent Audiences:
| Vehicle Acquisition Ops | Audience Title | Details | Link |
| Recent SVC RO | Recent Service RO of 2021+ MY Vehicle - Acquisition |
Includes: Service RO past 3 months of a 2021 or newer vehicle Excludes: Sales Past 12 months or Sales Lead past 15 days, or Svc Appt future 3 months |
View Audience |
| Website Trade-In Page Visits | Website Trade-in Page Visitor |
Includes: Website View of Trade-In Page past 30 days. Excludes: Sales Past 12 months or Sales Lead past 15 days or Svc Appt future 7 days |
View Audience |
| Vehicle Acquisition Campaign Activity | Vehicle Acquisition Campaign Active Shoppers |
Includes: Vehicle Acquisition Campaign Active Shopping past 30 days Excludes: Sales Past 12 months or Sales Lead past 15 days or Svc Appt future 7 days |
View Audience |
| Prev Purchase or Service | Purchase or Service of 2021+ MY Vehicle - Acquisition |
Includes: Previous Sale of 2021+ MY past 4-1 years or Service RO of 2021+ MY past 1 year Excludes: Sales Past 12 months or Sales Lead past 15 days or Svc Appt future 7 days or Service RO past 2 days |
View Audience |
| All Trade/Acquisition Activity | Vehicle Acquisition All Activity Audience |
Includes: Previous Sale of 2021+ MY past 4-1 years or Service RO of 2021+ MY past 1 year or Vehicle Acquisition Campaign Active Shopping or Website Trade-in Page Visit past 60 days Excludes: Sales Past 12 months or Sales Lead past 15 days or Svc Appt future 7 days or Service RO past 2 days |
View Audience |
Actively Shopping For, Owns or has Serviced a (body style):
| Generate Shopper Engagement | Audience Title | Details | Link |
| New Vehicle Audience | Active New VDP Shoppers + New Sales Leads |
Includes: New Vehicle VDP Views past 3 months or New Vehicle Sales Leads past 6 months Excludes: Sales Past 12 months or Sales Lead past 15 days |
View Audience |
| Pre-Owned Vehicle Audience | Active Used VDP Shoppers + Used Sales Leads |
Includes: Used Vehicle VDP Views past 3 months or Used Vehicle Sales Leads past 6 months Excludes: Sales Past 12 months or Sales Lead past 15 days |
View Audience |
| Truck/Pick-Up Audience | Truck/Pick-up Active Shopping, Previous Purchase, Lead or Service |
Includes: Website VDP Visit Past 3 months or Sales Lead last 6 months or Sale last 6-1 years or Service RO past 2 years Excludes: Sales Past 12 months or Sales Lead past 15 days |
View Audience |
| Sports Utility (SUV) Audience | SUV Active Shoppers, Previous Purchase, Lead or Service |
Includes: Website VDP Visit Past 3 months or Sales Lead last 6 months or Sale last 6-1 years or Service RO past 2 years Excludes: Sales Past 12 months or Sales Lead past 15 days |
View Audience |
| Sedan Audience | Sedan Active Shoppers, Previous Purchase, Lead or Service |
Includes: Website VDP Visit Past 3 months or Sales Lead last 6 months or Sale last 6-1 years or Service RO past 2 years Excludes: Sales Past 12 months or Sales Lead past 15 days |
View Audience |
| Convertible Audience | Sedan Active Shoppers, Previous Purchase, Lead or Service |
Includes: Website VDP Visit Past 3 months or Sales Lead last 6 months or Sale last 6-1 years or Service RO past 2 years Excludes: Sales Past 12 months or Sales Lead past 15 days |
View Audience |
| Crossover (CUV) Audience | Sedan Active Shoppers, Previous Purchase, Lead or Service |
Includes: Website VDP Visit Past 3 months or Sales Lead last 6 months or Sale last 6-1 years or Service RO past 2 years Excludes: Sales Past 12 months or Sales Lead past 15 days |
View Audience |
| Minivan/Cargovan Audience | Sedan Active Shoppers, Previous Purchase, Lead or Service |
Includes: Website VDP Visit Past 3 months or Sales Lead last 6 months or Sale last 6-1 years or Service RO past 2 years Excludes: Sales Past 12 months or Sales Lead past 15 days |
View Audience |
| Electric Vehicle (EV) Audience | Sedan Active Shoppers, Previous Purchase, Lead or Service |
Includes: Website VDP Visit Past 3 months or Sales Lead last 6 months or Sale last 6-1 years or Service RO past 2 years Excludes: Sales Past 12 months or Sales Lead past 15 days |
View Audience |
| Hybrid/Plugin Audience | Sedan Active Shoppers, Previous Purchase, Lead or Service |
Includes: Website VDP Visit Past 3 months or Sales Lead last 6 months or Sale last 6-1 years or Service RO past 2 years Excludes: Sales Past 12 months or Sales Lead past 15 days |
View Audience |
Data Enrichment & Targeting:
| Audience Data | Audience Title | Details | Link |
| Emailable Eligible Audience | Shoppers with Email Address Available |
Includes: Email: Available (See Shoppers Eligible Email count) Excludes: N/A |
View Audience |
| SMS Eligible Audience | Shoppers with Phone for SMS Available |
Includes: Phone: Available (See Shoppers Eligible SMS count) Excludes: N/A |
View Audience |
| Data Enrichment: Enabled Shoppers |
Newly Enabled Shoppers: Now Contactable |
Includes: Enabled Shoppers: Any) Excludes: N/A |
View Audience |
| Data Enrichment: Matched Sales | Enabled Shoppers who purchased a vehicle |
Includes: Matched Shoppers with Matched Sale and Enabled Shopper Excludes: N/A |
View Audience |
| Data Enrichment: Enriched Address | Enabled Shoppers with Enriched Address |
Includes: Enabled Shoppers with Enriched Address Excludes: N/A |
View Audience |
| Data Enrichment: Matched Lead | Enabled Shoppers with Submitted Lead |
Includes: Matched Shoppers with Matched Lead and Enabled Shopper Excludes: N/A |
View Audience |
Additional Lifecycle Audiences
| Lifecycle Audiences | Audience Title | Details | Link |
| High APR | Shoppers with 18% APR Or Higher |
Includes: Previous Sale past 5 years and min 18% APR Excludes: Sales Past 12 months or Sales Lead past 15 days |
View Audience |
| High Monthly Payment | Previous Purchase With High Monthly Payment |
Includes: Sale in past 5 to 1 years with $850+ monthly payment Excludes: Sales pat 12 months or Sales Lead past 15 days |
View Audience |
| New Vehicle Purchase Accessory Offer | Recent Purchase + Time To Accessorize |
Includes: Sale in past 3 months Excludes: Sales Past 2 months or Service RO past 2 months |
View Audience |
| Thank You For Purchase | Recent Sale Follow-up |
Includes: Sale in past 3 days Excludes: Sales Past 2 days |
View Audience |
| Thank You For Service | Recent Repair Order Follow-up |
Includes: Repair Order in past 3 days Excludes: Repair Order in past 2 days |
View Audience |
| Post Appt (Shown) Follow-Up | Sales Appt Yesterday |
Includes: Appointment Shown Past 1 day Excludes: Sale past 10 months |
View Audience |
| Additional Audiences | Audience Title | Details | Link |
| Yesterday’s Website Shoppers | Website Visitors Yesterday |
Includes: Website visit past 1 day Excludes: N/A |
View Audience |
| Lead Never Purchased | Submitted Sales Lead But Never Purchased |
Includes: Sales Lead all time Excludes: Sales all time |
View Audience |
| Shoppers Without Purchase | All Contacts Without Purchase |
Includes: N/A Excludes: Sales all time |
View Audience |
| Shoppers without Service | All Contacts Without Service |
Includes: N/A Excludes: Service Repair Order all time |
View Audience |
| Website Visitors | All Time Website Visitors |
Includes: Website Visits All Time Excludes: N/A |
View Audience |
| Fullpath Clicks & Calls | Dig Ad & Email Clicks or Calls |
Includes: Fullpath Advertising Clicks past 6 mo or Calls From Fullpath Advertising past 6 mo or Fullpath Email Clicks past 6 mo Excludes: N/A |
View Audience |
| Shoppers inside 5 miles | All Shoppers within 5 miles of dealership |
Includes: Distance From Dealership is max 5 miles Excludes: N/A |
View Audience |
| Shoppers inside 10 miles | All Shoppers within 10 miles of dealership |
Includes: Distance From Dealership is max 10 miles Excludes: N/A |
View Audience |
| Shoppers inside 20 miles | All Shoppers within 20 miles of dealership |
Includes: Distance From Dealership is max 20 miles Excludes: N/A |
View Audience |
| Shoppers inside 40 miles | All Shoppers within 40 miles of dealership |
Includes: Distance From Dealership is max 40 miles Excludes: N/A |
View Audience |