Alana DeLuca
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Articles
Recent activity by Alana DeLuca-
Federal Compliance: Ad History Export
Overview The Ad History Export lets dealers download a full history of the latest version of every ad Fullpath ran on their behalf, going back up to two years, across all channels, ad platforms,...
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Digital Advertising: Custom Campaigns Page
Overview The Custom Campaigns page is the central place in the Digital Advertising dashboard to view, track, and manage all Custom Campaigns on an account. It lists the account's campaigns, repo...
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Lead Handling: CRM Settings
CRM Settings & Appointment Reminders This article describes the CRM Settings page in the Dashboard, including the newly added Appointment Reminder settings — who can view and edit them, where they...
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Merge Tags in Audience Activation Engagement
OverviewIn order to further personalize emails and SMS created using a custom template or a custom campaign, you may want to use merge tags in the text. Merge tags are one way to insert dynamic con...
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How to Find CRM ID within DealerSocket
This article will tell you where to find the CRM ID within DealerSocket. 1. Click on the ? icon in the top toolbar. A dropdown will appear. 2. From the dropdown, select System Info. 3. This will o...
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CRM Link: Reynolds and Reynolds
Overview CRM Data is a critical source of Data that the Fullpath CDXP utilizes across various marketing and sales solutions in order to connect and enhance interactions and customer engagements as ...
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CRM Link: Momentum
Connecting your CRM to the CDXP In order to sync Fullpath CDXP with Momentum, as the customer, we will need you to reach out to your Momentum representative to request the following: A Daily SFT...
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CSV Requirements for Inventory Feed Providers
OverviewWhen integrating with an Inventory Feed Provider, Fullpath requires a list of information from the provider. This article outlines the information that must be provided via CSV file. Fullpa...
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GPT: Shopper Icebreakers
OverviewShopper Icebreakers are contextual opening statements that Fullpath ChatGPT will use to strike up a conversation with visitors on your site. These statements range from a simple offer of as...
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Identity Resolution and Merge Rules
OverviewDealership data is often full of duplicate customers, bad leads, and otherwise unusable data. Fullpath extracts the 1st party data from the Dealer's CRM, DMS, Imported lists, Google tracked...