Alana Deluca
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Articles
Recent activity by Alana Deluca-
Merge Tags in Audience Activation Engagement
OverviewIn order to further personalize emails and SMS created using a custom template or a custom campaign, you may want to use merge tags in the text. Merge tags are one way to insert dynamic con...
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How to Find CRM ID within DealerSocket
This article will tell you where to find the CRM ID within DealerSocket. 1. Click on the ? icon in the top toolbar. A dropdown will appear. 2. From the dropdown, select System Info. 3. This will o...
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CRM Link: Reynolds and Reynolds
Overview CRM Data is a critical source of Data that the Fullpath CDXP utilizes across various marketing and sales solutions in order to connect and enhance interactions and customer engagements as ...
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CRM Link: Momentum
Connecting your CRM to the CDXP In order to sync Fullpath CDXP with Momentum, as the customer, we will need you to reach out to your Momentum representative to request the following: A Daily SFT...
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CSV Requirements for Inventory Feed Providers
Overview When integrating with an Inventory Feed Provider, Fullpath requires a list of information from the provider. This article outlines the information that must be provided via CSV file. Fullp...
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GPT: Shopper Icebreakers
OverviewShopper Icebreakers are contextual opening statements that Fullpath ChatGPT will use to strike up a conversation with visitors on your site. These statements range from a simple offer of as...
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Identity Resolution and Shopper Merge Rules
OverviewDealership data is often full of duplicate customers, bad leads, and otherwise unusable data. Fullpath extracts the 1st party data from the Dealer's CRM, DMS, Imported lists, and other data...
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Activation: VINs Acceleration Overview Page
OverviewVINs Acceleration is a traffic acquisition tool that Fullpath offers to helps drive potential shoppers to VDPs that need more views. This product leverages tactics including: targeted ads, ...
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CDP: Inventory Analysis
Overview The Fullpath CDP gives you the ability to search, sort, and export data-rich reports with shopper and vehicle insights. The Inventory Analysis page helps to shine a light on Sales and Mark...
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Fullpath Dashboard
StructureThe top bar of the Fullpath customer Dashboard has 3 sections including: Data, Audiences, and Activation.Within each top bar section, the related side bar menu opens on the left allowing ...