Chaya David
- Total activity 381
- Last activity
- Member since
- Following 0 users
- Followed by 0 users
- Votes 0
- Subscriptions 265
Articles
Recent activity by Chaya David-
Calculating Equity
Calculating Equity Fullpath is able to calculate a Shopper's equity and estimated remaining debt using a combination of data pulled from the DMS, CRM, and Kelly Blue Book. It is important to note...
-
Activation: Audience Activation Individual Campaign Page
OverviewAudience Activation enables dealers to generate new revenue from existing CRM customers by leveraging data, identifying new opportunities, and engaging customers with scalable, hyper-person...
-
Account / Ad / Objective Dashboard Status
Overview In the Fullpath Dashboard there are a number of statuses visible. Below is an explainer for Ad and Objective statuses. Ad Status The default view shows "All but expired": paused - th...
-
Performance Max (PMAX) Overview Page
OverviewPerformance Max is a goal-based campaign type which allows advertisers to access all of their Google Ads Inventory from a single campaign. It's designed to complement a keyword-based Search...
-
Audience Activation Email Fonts
Overview In order to have all Audience Activation emails look good on each email client and device (outlook, gmail, apple mail, mobile etc) we comply with universal email best practices. One of the...
-
Dealership Level Settings: Security and Restricted Dashboard Access
Overview Shopper links are the unique URL of a Shopper resolved and indexed in the Fullpath CDP. Shopper Links can be shared as a URL and are also sent in the notes/ comments section of all Fullpat...
-
Objective: Certified Pre-Owned
Overview The Certified Pre-Owned (CPO) objective is one of 10 Digital Advertising objectives. Objectives are a grouping within the ads structure and are pre-determined. Each objective contains a sp...
-
Bots Opening Audience Activation Emails
Understanding Bot Traffic and How Audience Activation (AA) Mitigates It Bot traffic refers to automated interactions with your email content, often executed by scripts or software programs rather...
-
Audience Activation Settings: Email Customization
OverviewThe Email customizations section for Audience Activation (AA) is where you can configure and customize emails and layouts. Customize Graphic EmailsGraphic emails contain logos in the head...
-
Dealership Level Settings: Video
Overview In Google Ads, you can add compelling videos with a range of video ad formats to engage customers in different ways on YouTube and across video partner sites. Available video ad formats in...