Chaya David
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Articles
Recent activity by Chaya David-
Federal Compliance: In-Transit Vehicles
Overview Federal Trade Commission (FTC) guidance requires that vehicles still in transit to a dealership be clearly identified as such wherever they're advertised. Fullpath automatically applies...
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Advertising Out-of-stock Vehicles
OverviewFullpath's Digital Advertising can create ads for vehicle models that aren't currently part of your on-lot, VDP-backed inventory. If your dealership doesn't have any inventory for a given m...
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Audience Activation Campaign Type: Vehicle Recall Cadence
System Recall CampaignsSystem Recall Campaigns alert shoppers when a vehicle they own has an open, unresolved manufacturer recall, and guide them to book a service visit to get it resolved. It is a...
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Dealership Level Settings: Offer Settings
Overview The Offer Settings page controls how lease offer down payment information is displayed to shoppers across your offer sources and marketing channels. This article covers what's on the page ...
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Compliant Agent Onboarding: California CARS Act
Overview The Fullpath Agents (Lead Handling, Audience Activation, SMS etc.) which talk with your shoppers directly, utilize language which needs to meet the same advertising and disclosure standar...
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Offer Types in Fullpath: OEM, Dealership, and Dynamic Payments Offers
Overview Offers are how your dealership's specials — leases, finance deals, cash incentives, and more — reach shoppers across your website, ads, and email/SMS campaigns. Fullpath pulls offer data ...
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Consent Management: FAQ
Overview Answers to the most common questions about Fullpath's Consent Management Hub - what it is, what's included, and how it works alongside your existing systems. What It Is & Why It Matters...
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Consent Management: Dealer Instructions
Overview Fullpath's Consent Management Program keeps one single, up-to-date consent record for every contact at your dealership — tracking whether they've opted in or out of email, SMS, and phone-...
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Consent Management: Vendor Instructions
Overview This guide reviews the steps required to establish a Consent Management integration with Fullpath, what to expect at each stage of the process, and how the partnership works once your i...
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Paid Advertising: DigAd vs. VINs Acceleration - Choosing the Right Solution
Overview The Fullpath Activation suite includes two Paid Advertising solutions — Digital Advertising (DigAd) and VINs Acceleration — each with its own self-serve Custom Campaign option for targete...