Chaya David
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Articles
Recent activity by Chaya David-
Profile Management
Overview Profile Management is where you manage your own Fullpath account. In one place, you can keep your name and email up to date, reset your password, secure your sign-in with two-factor authe...
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How to Write Agent Instructions
OverviewThe more precisely you describe what you want, the more faithfully your agent will do it. This guide shows you how to phrase instructions in the Design Your Agent chat so they land the way ...
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Activation: Editing System Campaign Audiences
Overview Every System Campaign in Audience Activation sends to a system audience by default. When your dealership needs to reach a different group of shoppers with a System Campaign, for example t...
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Data Ups: FAQ
This FAQ answers the most common questions about Data Ups: how they reach your CRM, how opportunity statuses and counts work, how lists are built, and who can see which opportunities. Terms and Def...
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Audience Activation Settings: Email Campaign Preferences
Overview Email Campaign Preferences lets shoppers opt out of specific types of Audience Activation emails instead of unsubscribing from everything. A shopper who is done with sales offers can stop...
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CARS Compliance Overview
Overview The California Combating Auto Retail Scams (CARS) Act (SB 766), operative October 1, 2026, imposes additional advertising, pricing-disclosure, and record-retention requirements on Califor...
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Facebook Carousel Ad Card Generators: How They Work
Overview Facebook carousel ads show a scrollable set of cards, each featuring an offer or a vehicle. In a carousel ad template, the card generator you choose decides which items become cards, in w...
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Dealer Resource: Moving from AMP to Audience Activation
AMP Migration Moving from AMP to Audience Activation Your guide to the Fullpath suite (CDP, Audience Activation, Equity, and Data Enrichment) and the resources to help your team get started. Ful...
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Federal Compliance: Price Display in Vehicle Specific Ads
Price Display in Vehicle-Specific Ads Overview The Price Display in Vehicle-Specific Ads setting lets you enforce that a price always appears in any ad, message, or offer that references a specifi...
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Federal Compliance: Offers
Overview As FTC (Federal Trade Commission) rules around vehicle pricing and advertising have tightened, dealers need a reliable way to make sure the offers reaching customers meet compliance req...