Chaya David
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Recent activity by Chaya David-
Dealer Resource: Moving from AMP to Audience Activation
AMP Migration Moving from AMP to Audience Activation Your guide to the Fullpath suite (CDP, Audience Activation, Equity, and Data Enrichment) and the resources to help your team get started. Ful...
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Federal Compliance: Price Display in Vehicle Specific Ads
Price Display in Vehicle-Specific Ads Overview The Price Display in Vehicle-Specific Ads setting lets you enforce that a price always appears in any ad, message, or offer that references a specifi...
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Federal Compliance: Offers
Overview As FTC (Federal Trade Commission) rules around vehicle pricing and advertising have tightened, dealers need a reliable way to make sure the offers reaching customers meet compliance req...
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Federal Compliance: In-Transit Vehicles
Overview Federal Trade Commission (FTC) guidance requires that vehicles still in transit to a dealership be clearly identified as such wherever they're advertised. Fullpath automatically applies...
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Advertising Out-of-stock Vehicles
OverviewFullpath's Digital Advertising can create ads for vehicle models that aren't currently part of your on-lot, VDP-backed inventory. If your dealership doesn't have any inventory for a given m...
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Audience Activation Campaign Type: Vehicle Recall Cadence
System Recall CampaignsSystem Recall Campaigns alert shoppers when a vehicle they own has an open, unresolved manufacturer recall, and guide them to book a service visit to get it resolved. It is a...
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Dealership Level Settings: Offer Settings
Overview The Offer Settings page controls how lease offer down payment information is displayed to shoppers across your offer sources and marketing channels. This article covers what's on the page ...
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Compliant Agent Onboarding: California CARS Act
Overview The Lead Handling Agent talks with your shoppers directly, which means its language needs to meet the same advertising and disclosure standards your dealership already follows everywhere ...
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Offer Types in Fullpath: OEM, Dealership, and Dynamic Payments Offers
Overview Offers are how your dealership's specials — leases, finance deals, cash incentives, and more — reach shoppers across your website, ads, and email/SMS campaigns. Fullpath pulls offer data ...
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Consent Management: FAQ
Overview Answers to the most common questions about Fullpath's Consent Management Hub - what it is, what's included, and how it works alongside your existing systems. What It Is & Why It Matters...