Dynamic Payments: URL Builder for Filtered Special Page

Chaya David
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Overview

Dynamic Payments customers have access to a Fullpath-hosted specials page that displays their current offers. By adding filter parameters to the specials page URL, dealers can create links that open the page pre-filtered to a specific set of offers — such as all lease deals, all SUVs, or all Toyota models.

These filtered URLs can be used in digital ads, email campaigns, or website navigation links to direct shoppers to the inventory most relevant to them.

Note: This feature is available exclusively to Dynamic Payments customers. Fullpath must be hosting the dealership's specials page for filtered URLs to work.

 

How it works

Each Dynamic Payments dealership has a specials page URL configured in the Fullpath dashboard under Dynamic Payments > Settings > Specials URL. https://dashboard.fullpath.com/settings/dynamic_payments/fuse-dynamic-payments 

Fullpath uses this as the base URL for the hosted specials page.

To create a filtered view, one or more query parameters are appended to that base URL. When a shopper visits the filtered link, the specials page loads showing only the offers that match the specified filters.

The filters correspond to the dropdown options already present on the specials page — make, model, offer type, body type — so shoppers see the same interface they would if they filtered manually, but starting from the pre-filtered view.

 

Supported filter parameters

Parameter What it filters Example values
offer_type Finance, lease, or cash deals lease, finance, cash
body_type Vehicle body style suv, truck, sedan, ev
make Vehicle make / OEM Toyota, Ford, Honda
model Vehicle model Camry, F-150, Civic
Tip: Parameter values are not case-sensitive. "SUV", "suv", and "Suv" are all valid.

 

How to build a filtered URL

A filtered URL is built by starting with the dealership's specials page base URL, then appending a question mark (?) followed by one or more filter parameters. Multiple filters are separated by an ampersand (&).

 

Basic format

[specials-page-url]?[parameter]=[value]&[parameter]=[value]

Examples

Show only lease deals:

https://dealership.com/specials?offer_type=lease

Show only SUVs:

https://dealership.com/specials?body_type=suv

Show lease deals on Toyota vehicles:

https://dealership.com/specials?offer_type=lease&make=Toyota

Show lease deals on a specific model:

https://dealership.com/specials?offer_type=lease&make=Toyota&model=RAV4

Show all trucks with finance deals:

https://dealership.com/specials?body_type=truck&offer_type=finance

 

Combining multiple filters

Any combination of the supported parameters can be used in a single URL. Applying more filters produces a more specific result, which may return fewer offers.

For example, filtering by offer_type=lease, make=Honda, and model=CR-V returns only Honda CR-V lease offers. If no active offers match all specified criteria, the specials page displays an empty result.

 

Where filtered URLs can be used

Once a filtered URL is built, dealers can use it anywhere shoppers are linked to specials:

  • Digital ads — an ad promoting lease deals can link directly to a lease-filtered specials page
  • Email campaigns — a "See all SUVs" button can link to a body_type=suv filtered page
  • Website navigation — quick links (e.g., "Lease Deals", "Trucks", "EVs") can each point to a filtered URL
  • Social media posts — a direct link to a filtered offer set can be shared alongside timely promotions
Note: Dealers using Fullpath Audience Activation or Paid Advertisement can integrate filtered specials page URLs as destination links within campaign builders. Contact your Customer Success Manager to learn more.

 

Troubleshooting

The filtered page shows no results

This indicates that no active offers matched the filter combination. Common causes include:

  • The parameter values do not match anything in the dealership's current inventory (e.g., the specified make has no active specials)
  • The parameter names or values do not match those listed in the supported parameters table above
  • The base URL is not the Fullpath-hosted specials page

 

Filters are not being applied

Confirm that the specials page URL is correctly configured in the Fullpath dashboard under Settings > Specials URL, and that the dealership is an active Dynamic Payments customer with a Fullpath-hosted specials page. Contact Fullpath Support if the issue persists.

 

Adding a filtered URL to an ad campaign or email

The Audience Activation and Paid Advertisement teams can incorporate filtered specials page URLs as destination links in their campaign workflow builders. Contact the dealership's Customer Success Manager to coordinate.