Overview
Dynamic Payments customers have access to a Fullpath-hosted specials page that displays their current offers. By adding filter parameters to the specials page URL, dealers can create links that open the page pre-filtered to a specific set of offers — such as all lease deals, all SUVs, or all Toyota models.
These filtered URLs can be used in digital ads, email campaigns, or website navigation links to direct shoppers to the inventory most relevant to them.
How it works
Each Dynamic Payments dealership has a specials page URL configured in the Fullpath dashboard under Dynamic Payments > Settings > Specials URL. https://dashboard.fullpath.com/settings/dynamic_payments/fuse-dynamic-payments
Fullpath uses this as the base URL for the hosted specials page.
To create a filtered view, one or more query parameters are appended to that base URL. When a shopper visits the filtered link, the specials page loads showing only the offers that match the specified filters.
The filters correspond to the dropdown options already present on the specials page — make, model, offer type, body type — so shoppers see the same interface they would if they filtered manually, but starting from the pre-filtered view.
Supported filter parameters
| Parameter | What it filters | Example values |
|---|---|---|
| offer_type | Finance, lease, or cash deals | lease, finance, cash |
| body_type | Vehicle body style | suv, truck, sedan, ev |
| make | Vehicle make / OEM | Toyota, Ford, Honda |
| model | Vehicle model | Camry, F-150, Civic |
How to build a filtered URL
A filtered URL is built by starting with the dealership's specials page base URL, then appending a question mark (?) followed by one or more filter parameters. Multiple filters are separated by an ampersand (&).
Basic format
[specials-page-url]?[parameter]=[value]&[parameter]=[value]
Examples
Show only lease deals:
https://dealership.com/specials?offer_type=lease
Show only SUVs:
https://dealership.com/specials?body_type=suv
Show lease deals on Toyota vehicles:
https://dealership.com/specials?offer_type=lease&make=Toyota
Show lease deals on a specific model:
https://dealership.com/specials?offer_type=lease&make=Toyota&model=RAV4
Show all trucks with finance deals:
https://dealership.com/specials?body_type=truck&offer_type=finance
Combining multiple filters
Any combination of the supported parameters can be used in a single URL. Applying more filters produces a more specific result, which may return fewer offers.
For example, filtering by offer_type=lease, make=Honda, and model=CR-V returns only Honda CR-V lease offers. If no active offers match all specified criteria, the specials page displays an empty result.
Where filtered URLs can be used
Once a filtered URL is built, dealers can use it anywhere shoppers are linked to specials:
- Digital ads — an ad promoting lease deals can link directly to a lease-filtered specials page
-
Email campaigns — a "See all SUVs" button can link to a
body_type=suvfiltered page - Website navigation — quick links (e.g., "Lease Deals", "Trucks", "EVs") can each point to a filtered URL
- Social media posts — a direct link to a filtered offer set can be shared alongside timely promotions
Troubleshooting
The filtered page shows no results
This indicates that no active offers matched the filter combination. Common causes include:
- The parameter values do not match anything in the dealership's current inventory (e.g., the specified make has no active specials)
- The parameter names or values do not match those listed in the supported parameters table above
- The base URL is not the Fullpath-hosted specials page
Filters are not being applied
Confirm that the specials page URL is correctly configured in the Fullpath dashboard under Settings > Specials URL, and that the dealership is an active Dynamic Payments customer with a Fullpath-hosted specials page. Contact Fullpath Support if the issue persists.
Adding a filtered URL to an ad campaign or email
The Audience Activation and Paid Advertisement teams can incorporate filtered specials page URLs as destination links in their campaign workflow builders. Contact the dealership's Customer Success Manager to coordinate.