Dynamic Payments: URL Builder for Filtered Special Page – Fullpath Help Center

Overview

The Dynamic Payments specials page displays a dealership's current offers. By adding filter parameters to the specials page URL, dealers can create links that open the page pre-filtered to a specific set of offers, such as all lease deals, all SUVs, or all Toyota models.

Filtered URLs can be used in digital ads, email campaigns, website navigation links, and social media posts to send shoppers straight to the offers most relevant to them.

Note: URL filters work on every Dynamic Payments dealership's specials page, for both existing and new dealerships. No setup or enablement request is required.

Building a filtered specials page link:

Find the dealership's specials page URL
Choose the filters
Add the filters to the URL

Step 1 — Find the dealership's specials page URL

Each Dynamic Payments dealership has a specials page URL configured in the Fullpath dashboard. This is the base URL for every filtered link.

Dashboard > Dynamic Payments > Settings > Specials URL
https://dashboard.fullpath.com/settings/dynamic_payments/fuse-dynamic-payments

The specials page URL with no filters added shows every active offer.

Note: If the configured specials URL already includes its own make or model parameter, the specials page pre-selects that filter when it loads.

Step 2 — Choose the filters

The filters match the dropdown options on the specials page, so shoppers see the same interface they would if they filtered manually, starting from the pre-filtered view.

Parameter	What it filters	Example values
offer_type	Finance, lease, or cash deals	lease, finance, cash
body_type	Vehicle body style	suv, truck, sedan, ev
make	Vehicle make / OEM	Toyota, Ford, Honda
model	Vehicle model	Camry, F-150, Civic

Tip: Parameter values are not case-sensitive. "SUV", "suv", and "Suv" are all valid.

Step 3 — Add the filters to the URL

Start with the specials page URL from Step 1, add a question mark (?), then add one or more filter parameters. Separate multiple filters with an ampersand (&).

Basic format

[specials-page-url]?[parameter]=[value]&[parameter]=[value]

Examples

Show only lease deals:

https://dealership.com/specials?offer_type=lease

Show only SUVs:

https://dealership.com/specials?body_type=suv

Show lease deals on Toyota vehicles:

https://dealership.com/specials?offer_type=lease&make=Toyota

Show lease deals on a specific model:

https://dealership.com/specials?offer_type=lease&make=Toyota&model=RAV4

Show all trucks with finance deals:

https://dealership.com/specials?body_type=truck&offer_type=finance

Combining multiple filters

Any combination of the supported parameters can be used in a single URL. More filters produce a more specific result, which may return fewer offers.

For example, offer_type=lease, make=Honda, and model=CR-V together return only Honda CR-V lease offers. If no active offers match all of the filters, the specials page shows an empty result.

Where to use filtered URLs

A filtered URL can be used anywhere shoppers are linked to specials:

Digital ads: an ad promoting lease deals can link directly to a lease-filtered specials page.
Email campaigns: a "See all SUVs" button can link to a body_type=suv filtered page.
Website navigation: quick links such as "Lease Deals," "Trucks," or "EVs" can each point to a filtered URL.
Social media posts: a direct link to a filtered offer set can be shared alongside timely promotions.

Note: Dealers using Fullpath Audience Activation or Paid Advertisement can use filtered specials page URLs as destination links within campaign builders. Contact your Customer Success Manager to coordinate.

Troubleshooting

The filtered page shows no results

No active offers matched the filter combination. Common causes include:

The parameter values don't match any of the dealership's current offers (for example, the specified make has no active specials).
The parameter names or values don't match those in the supported parameters table above.
The base URL is not the dealership's specials page URL from Dynamic Payments > Settings > Specials URL.

Filters are not being applied

Confirm that the specials page URL is correctly configured under Dynamic Payments > Settings > Specials URL, that the filtered link starts with that URL, and that the dealership is an active Dynamic Payments customer. Contact Fullpath Support if the issue persists.