General Settings
General Settings let you customize the configuration of your email / SMS engagement. Recommended defaults are noted below; you can adjust these values to fit your dealership.
| Setting | What it controls | Default |
|---|---|---|
| Status | The Activation switch. When ON (blue), emails are sent and customers are actively engaged. When OFF (grey), no emails are sent. | Enabled once the account is live |
| Minimum Days Between Emails | A cap on how frequently a customer is contacted. Each campaign has its own cadence (driven by customer intent signals); this sets the minimum wait between any emails for dealerships that prefer a more conservative approach. | 3 days |
| Lead Engagement Timeline | How long Fullpath waits before engaging a new lead after it enters your CRM, leaving room for your own in-house engagement first. | 14 days |
| Engagement Since Last Sale Timeline | How long Fullpath waits before engaging a customer after their last purchase. Applies to all system sales campaigns. Shortening it can send Sales engagement sooner after a purchase, overriding some built-in defaults (such as no Sales emails within 12 months of purchase). Leaving it blank applies the default. | 365 days (1 year) |
| Vehicle Condition | Which vehicles to feature in emails: All, Used only, or New only. | All inventory (New and Used) |
| Override "Do Not Email" CRM Setting | When enabled, emails are sent to all CRM customers. Shoppers can opt out via the footer of any email, and that request is honored from that point on. Requires your dealership's express written consent, provided via your Customer Success Manager or support@fullpath.com. | Off |
| Price Display | Which price appears in emails: MSRP, or your dealership-determined special pricing. You determine which compliance rules apply for your brand. | Dealership pricing (from website or inventory feed) |
| Block Specific Domains | Blocks specific domains from receiving emails — most often dealership employees who test forms and web pages on the site. | None (not enabled until a domain is added) |
Service Campaigns
Four settings control the entire Service Campaign suite. You set them once per dealership, and every campaign adjusts automatically. Gas and electric vehicles are always handled as two separate tracks, so customers receive timing calibrated to their vehicle type rather than a single shared cadence.
| Setting | What it controls | Default |
|---|---|---|
| Service Welcome Days After Sale | How many days after purchase a customer receives their welcome outreach. | 30 days |
| First Service — Months After Purchase (Fuel) | The expected first-service interval for gas (ICE) vehicles. All gas service reminders and win-back timing are built off this number. | 12 months |
| First Service — Months After Purchase (Electric) | The same interval for EV owners, set independently because EVs need service less frequently. | 24 months |
| Inactive Service Series Months | How many months to keep reaching out to customers who have stopped coming in, before ending that outreach cycle. | 11 months |