Overview
The Store Overview Page is designed to highlight top-level indicators of performance across CDP Activation Products.
Navigation
- Log into the Fullpath CDP Dashboard
- Navigate to Activation tab in top row
- Store Overview is the landing page for Activation
https://dashboard.fullpath.com/store-performance
Section by Section Breakdown
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Digital Advertising Overview
Upon opening the full view of the section you can see both a graph view of either leads or spend broken down by Objective as well as top-level stats, and channel performance within the selected timeframe.
Please note that the Strategy section is not affected by the timeframe and shows data relevant to the moment.
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Website Engagement Overview
Upon opening the full view of the section you can see top-level stats within the selected timeframe, as well as a graph view of leads converted on the widget. This graph includes an indication of leads coming to your website via Fullpath's Digital Advertising
Note: Digital Advertising leads are conversions that occurred on-site within the selected date range, however the initial ad click (i.e. the Click Thru Window) can be up to 30 days previously.
Please note that the Strategy section is not affected by the timeframe and shows data relevant to the moment.
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Audience Activation Overview
The top bar of this section includes overview metrics including Engaged Customers from your CRM, Active Shoppers, Leads, attributable Sales, and Service ROs.
*Important to note: when examining performance of a service campaigns, keep in mind, not all service leads are considered Service ROs. A Service RO must be associated with a Shopper who has opened and clicked on the AA Service email within the given timeframe / clickthrough window to be considered an attributed Service RO.
Please note that the Strategy section is not affected by the timeframe and shows data relevant to the moment.
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VINs Acceleration Overview
The top bar of this section includes overview metrics such as VINs currently promoted, VDP views from the selected month, the number of known shoppers on the promoted VINs as well as a count of Moved Out vehicles (those which have either been sold or removed from the website).
Please note that the Strategy section is not affected by the timeframe and shows data relevant to the moment.
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Data Ups Overview
The metrics bar of this section includes the following overview metrics: Generated Opportunities, touched opportunities, Pushed to CRM and the rates of Touch to Generated and Sold to touched.
The Ratios give give an understanding of the relationship between the opportunities identified by the Fullpath CDP engine and how many were viewed by Dealership personnel as well as going further down to the funnel to understand, of those viewed by Dealership personnel, what percentage was sold.