About this resource
Everything you need to navigate the Fullpath platform — from first steps in the CDP to advanced audience activation, Data Ups, and beyond. Bookmark this page and share it with anyone on your team who works in Fullpath.
This resource guide is designed to support users of the Fullpath Customer Data Platform (CDP), providing essential information, tips, and best practices to help you maximize the platform's potential. Whether you're a new user beginning your journey or an experienced professional looking to refine your skills, this guide aims to equip you with practical insights and step-by-step instructions.
With these resources, users will access key topics, themes, and best practices relevant to all dealership roles that engage with shoppers. This resource is tailored to help you understand how to build and activate audiences within Fullpath for various marketing purposes.
Think of this document as your resource guide to navigating the Fullpath platform.
Section 1 · Training — Dealership Training Overview
Get your dealership team trained on Fullpath fundamentals — onboarding, role-based playbooks, and ongoing enablement to keep skills sharp. Our team partners with you to design a training program that fits your dealership's structure, whether that's a single-store or a multi-rooftop group.
Dealership Training Overview →
Request Training →
Section 2 · CDP — Getting Started With Your Customer Data Platform (CDP)
Tips, tricks, and best practices to help you hit the ground running with your Fullpath CDP — Audience Builder, popular audiences, and how to subscribe to dynamic audience reports.
Open the CDP Guide →
Section 3 · Data Ups — Getting Started: The Fullpath Data Ups Platform
Empower your team with the knowledge to navigate and utilize Fullpath Data Ups — AI-surfaced high-intent opportunities from your first-party data. Covers the dashboard, opportunity list tabs, AI Summary features, and proven talk tracks.
Open the Data Ups Guide →
Section 4 · Audience Builder — CDP Audience Resource Guide
The full catalog of pre-built audiences in Fullpath — renewals, buy-back, service activation, positive equity, active shoppers, prospects, and marketing-engagement segments. One-click launch any audience into your CDP.
Open the Audience Guide →
Section 5 · Video Library — "How To" Guides
Quick video walkthroughs of the most-used features in the Fullpath platform. Subscribe to the channel to get notified when new tutorials drop.
Watch on YouTube →
Section 6 · Sales & BDC — Lead Opportunity Scripts and Talk Tracks
Proven scripts and talk tracks for engaging Data Ups, equity opportunities, lease-end customers, and active shoppers. Built by the Fullpath team in partnership with early-adopter dealers.
Open the Talk Tracks →
Contact Us
Phone: 216-242-1320
Email: support@fullpath.com
Website: www.fullpath.com
Resource Center: Fullpath Help Center
The AI Ecosystem for Car Dealerships