About this resource
A complete catalog of pre-built audiences inside the Fullpath CDP. Use this guide to find the right audience for your campaign, then click View next to any row to open it directly in your Fullpath dashboard.
Every audience can be refined, saved, exported, subscribed for recurring delivery, or activated across Fullpath's channels (Email, SMS, Digital Advertising, Website Engagement, and more).
Sales Leader — CDP Audience by Shopping Stage
Audiences are pre-configured shopper-level views over four time periods — refine, save, or augment as needed.
| Shopping Stage | Yesterday | Past 7 Days | Past 30 Days | Past 30–60 Days |
| Web Visits | View → | View → | View → | View → |
| Shoppers (Inventory) | View → | View → | View → | View → |
| Leads | View → | View → | View → | View → |
| Phone Call | View → | View → | View → | View → |
| Sales Appts (All) | View → | View → | View → | View → |
| Sales Appt (Missed) | View → | View → | View → | View → |
| Sales Appt (Shown) | View → | View → | View → | View → |
| Sales | View → | View → | View → | View → |
| Service Appointments | View → | View → | View → | View → |
| Repair Orders | View → | View → | View → | View → |
Dealership Sale Opportunity Audiences
Pre-configured shopper-level views — viewable, exportable, subscribable for recurring delivery, or activatable across Fullpath channels.
| Category | Audience Title | Details | Link |
|---|---|---|---|
| Active Shoppers | In-Market Shoppers |
Includes: Website VDP, SRP, Incentive, Specials, Finance, Trade Page past 30 days Excludes: Sales past 12 months or Sales Lead past 15 days |
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| Prev. Sale + Active Shopping | Previous Sale + In-Market Shopping |
Includes: Previous Sale + VDP/SRP/Incentive/Specials/Finance/Trade Page past 30 days Excludes: Sales past 12 months or Sales Lead past 15 days |
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| Prev. Service + Active Shopping | Previous Service RO + In-Market Shopping |
Includes: Previous Service RO + VDP/SRP/Incentive/Specials/Finance/Trade past 30 days Excludes: Sales past 12 months or Sales Lead past 15 days |
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| Lease Maturity | Lease Maturity (1–6 Payments Remain) |
Includes: Previous Lease Sale with 1–6 Payments remaining Excludes: Sales past 12 months or Sales Lead past 15 days |
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| Prev. Sale or Service + Shopping | Previous Sale or Service RO + In-Market |
Includes: Previous Sale OR Service RO + VDP/SRP/Incentive/Specials/Finance/Trade past 30 days Excludes: Sales past 12 months or Sales Lead past 15 days |
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| Finance Maturity | Finance Maturity (1–6 Payments Remain) |
Includes: Previous Finance Sale with 1–6 Payments remaining Excludes: Sales past 12 months or Sales Lead past 15 days |
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| Near Equity + Active Shopping | Near Equity (-$2k & Up) + In-Market Shopping |
Includes: Near Positive Equity (-$2,000) + VDP/SRP/Incentive/Specials/Finance/Trade past 30 days Excludes: Sales past 12 months or Sales Lead past 15 days |
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| Positive Equity + Active Shopping | Positive Equity + In-Market Shopping |
Includes: Positive Equity + VDP/SRP/Incentive/Specials/Finance/Trade past 30 days Excludes: Sales past 12 months or Sales Lead past 15 days |
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| Lingering Leads | Lingering Leads + In-Market Shopping |
Includes: Sales Lead Past 6 Months until Past 16 Days + Website Activity past 7 days Excludes: Sales past 12 months or Sales Lead past 15 days |
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| Near Equity + Upcoming SVC | Near Equity (-$2k & Up) + Upcoming Service Appt |
Includes: Near Positive Equity (-$2,000) + Service Appt in next 7 days Excludes: Sales past 12 months or Sales Lead past 15 days |
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| Positive Equity + Upcoming SVC | Positive Equity + Upcoming Service Appt |
Includes: Positive Equity + Service Appt in next 7 days Excludes: Sales past 12 months or Sales Lead past 15 days |
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| Upcoming SVC + Active Shopping | Upcoming Service Appt + In-Market Shopping |
Includes: Service Appt in next 7 days + VDP/SRP/Incentive/Specials/Finance/Trade past 30 days Excludes: Sales past 12 months or Sales Lead past 15 days |
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| Missed Sales Appt + Shopping | Missed Sales Appt + In-Market Shopping |
Includes: Missed Sales Appt + VDP/SRP/Incentive/Specials/Finance/Trade Page Views past 15 days Excludes: Sales past 12 months or Shown Appt past 15 days, Upcoming Appt future 15 days |
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| Recent Service + Never Purchased | Recent Service RO + Never Sold |
Includes: Service RO past 30 days Excludes: Sales All Time |
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| Serviced + Never Purchased | Service RO + Never Sold |
Includes: Service RO All Time Excludes: Sales All Time |
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Service Opportunity Audiences
Win back service defectors, fill upcoming appointment slots, and move overstocked parts.
| Category | Audience Title | Details | Link |
|---|---|---|---|
| Purchased + Never Serviced | Previous Sale + Never Serviced |
Includes: Previous Sales All Time Excludes: Service RO All Time or Svc Appt future 3 months |
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| Upcoming FIRST SVC Appt | Upcoming FIRST Service Appointment |
Includes: Service Appointment Future 0–30 days Excludes: Service RO All Time |
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| Service Defectors | Defectors — Prev Service RO + No RO in 1 Year |
Includes: Service RO All Time Excludes: Service RO past 12 months or SVC Appt future 3 months |
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| Future Service Appointments | Future Service Appointments |
Includes: Service Appointment in Future 0 days – 3 months Excludes: N/A |
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| Recently Serviced | Recently Completed Service |
Includes: Service RO completed in the past 3 months Excludes: SVC Appt in future 3 months |
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| Open Recall + No Service RO | Open Recall + No Recent Service RO |
Includes: Currently Owned Vehicle w/ Opened Recall past 36 months Excludes: Service RO past 36 months or SVC Appt future 3 months |
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| Recent Sale w/o Service | Recent Sale + No Recent Service RO or Appt |
Includes: Previous Sales in the past 18 months Excludes: Service RO in past 18 months or Svc Appt future 3 months |
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| Service Reactivation | Previous Service + No Service RO in 2 Years |
Includes: Previous Service RO All Time Excludes: Service RO in past 2 years or Svc Appt future 3 months |
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| Overstocked Part Push | Vehicle Specific Ownership + No Recent RO |
Includes: Example: 2021–2024 Silverado. Previous Purchase, Service or Ownership Excludes: Service RO in past 1 year or Svc Appt future 3 months |
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Dealership Shopper Engagement Opportunity Audiences
Shoppers already engaged with your Fullpath campaigns — renewals, price drops, newly listed inventory, and VDP visitors.
| Category | Audience Title | Details | Link |
|---|---|---|---|
| Renewal Email Activity | Active Shoppers From Renewal Campaigns |
Includes: Active Shoppers from Finance & Lease Renewal Campaigns over past 30 days Excludes: Sales past 12 months or Sales Lead past 15 days, or Svc Appt future 3 months |
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| Price Drop Email Activity | Active Shoppers From Price Drop Campaigns |
Includes: Active Shoppers from Price Drop Campaigns over past 30 days Excludes: Sales past 12 months or Sales Lead past 15 days, or Svc Appt future 3 months |
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| Newly Listed Inventory | Active Shoppers From Newly Listed Inventory |
Includes: Active Shoppers from Newly Listed Inventory Campaigns over past 30 days Excludes: Sales past 12 months or Sales Lead past 15 days, or Svc Appt future 3 months |
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| VDP Visitor Campaign | Active Shoppers From VDP Visitor Campaigns |
Includes: Active Shoppers from VDP Visitors Campaigns over past 30 days Excludes: Sales past 12 months or Sales Lead past 15 days, or Svc Appt future 3 months |
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Vehicle Acquisition or Trade-in Intent Audiences
Source inventory from your own customer base — recent ROs on late-model vehicles, trade-in page visitors, and active acquisition campaign shoppers.
| Category | Audience Title | Details | Link |
|---|---|---|---|
| Recent SVC RO | Recent Service RO of 2021+ MY — Acquisition |
Includes: Service RO past 3 months of a 2021 or newer vehicle Excludes: Sales past 12 months or Sales Lead past 15 days, or Svc Appt future 3 months |
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| Website Trade-In Page Visits | Website Trade-in Page Visitor |
Includes: Website View of Trade-In Page past 30 days Excludes: Sales past 12 months or Sales Lead past 15 days or Svc Appt future 7 days |
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| Vehicle Acquisition Campaign | Vehicle Acquisition Campaign Active Shoppers |
Includes: Vehicle Acquisition Campaign Active Shopping past 30 days Excludes: Sales past 12 months or Sales Lead past 15 days or Svc Appt future 7 days |
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| Prev Purchase or Service | Purchase or Service of 2021+ MY — Acquisition |
Includes: Previous Sale of 2021+ MY past 4–1 years OR Service RO of 2021+ MY past 1 year Excludes: Sales past 12 months or Sales Lead past 15 days, Svc Appt future 7 days, Service RO past 2 days |
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| All Trade/Acquisition Activity | Vehicle Acquisition All Activity Audience |
Includes: Previous Sale of 2021+ MY past 4–1 years, Service RO of 2021+ MY past 1 year, Acquisition Campaign Active Shopping, or Trade-in Page Visit past 60 days Excludes: Sales past 12 months or Sales Lead past 15 days, Svc Appt future 7 days, Service RO past 2 days |
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Actively Shopping, Owning or Servicing — Body Style & Powertrain
Slice the data by what shoppers are actually buying — across active browsing, prior purchase, prior lead, or prior service.
| Category | Audience Title | Details | Link |
|---|---|---|---|
| New Vehicle | Active New VDP Shoppers + New Sales Leads |
Includes: New Vehicle VDP Views past 3 months or New Vehicle Sales Leads past 6 months Excludes: Sales past 12 months or Sales Lead past 15 days |
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| Pre-Owned Vehicle | Active Used VDP Shoppers + Used Sales Leads |
Includes: Used Vehicle VDP Views past 3 months or Used Vehicle Sales Leads past 6 months Excludes: Sales past 12 months or Sales Lead past 15 days |
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| Truck / Pick-Up | Truck/Pick-up Shopping, Purchase, Lead or Service |
Includes: Website VDP Visit past 3 months OR Sales Lead last 6 months OR Sale last 6–1 years OR Service RO past 2 years Excludes: Sales past 12 months or Sales Lead past 15 days |
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| Sports Utility (SUV) | SUV Shoppers, Purchase, Lead or Service |
Includes: Website VDP Visit past 3 months OR Sales Lead last 6 months OR Sale last 6–1 years OR Service RO past 2 years Excludes: Sales past 12 months or Sales Lead past 15 days |
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| Sedan | Sedan Shoppers, Purchase, Lead or Service |
Includes: Website VDP Visit past 3 months OR Sales Lead last 6 months OR Sale last 6–1 years OR Service RO past 2 years Excludes: Sales past 12 months or Sales Lead past 15 days |
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| Convertible | Convertible Shoppers, Purchase, Lead or Service |
Includes: Website VDP Visit past 3 months OR Sales Lead last 6 months OR Sale last 6–1 years OR Service RO past 2 years Excludes: Sales past 12 months or Sales Lead past 15 days |
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| Crossover (CUV) | Crossover Shoppers, Purchase, Lead or Service |
Includes: Website VDP Visit past 3 months OR Sales Lead last 6 months OR Sale last 6–1 years OR Service RO past 2 years Excludes: Sales past 12 months or Sales Lead past 15 days |
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| Minivan / Cargovan | Minivan/Cargovan Shoppers, Purchase, Lead or Service |
Includes: Website VDP Visit past 3 months OR Sales Lead last 6 months OR Sale last 6–1 years OR Service RO past 2 years Excludes: Sales past 12 months or Sales Lead past 15 days |
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| Electric Vehicle (EV) | EV Shoppers, Purchase, Lead or Service |
Includes: Website VDP Visit past 3 months OR Sales Lead last 6 months OR Sale last 6–1 years OR Service RO past 2 years Excludes: Sales past 12 months or Sales Lead past 15 days |
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| Hybrid / Plug-in | Hybrid/Plug-in Shoppers, Purchase, Lead or Service |
Includes: Website VDP Visit past 3 months OR Sales Lead last 6 months OR Sale last 6–1 years OR Service RO past 2 years Excludes: Sales past 12 months or Sales Lead past 15 days |
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Audience Data & Enrichment
Foundation segments for every activation — who you can reach and how.
| Category | Audience Title | Details | Link |
|---|---|---|---|
| Emailable | Eligible Shoppers with Email Address Available |
Includes: Email: Available (See Shoppers Eligible Email count) Excludes: N/A |
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| SMS Eligible | Shoppers with Phone for SMS Available |
Includes: Phone: Available (See Shoppers Eligible SMS count) Excludes: N/A |
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| Enrichment: Enabled Shoppers | Newly Enabled Shoppers: Now Contactable |
Includes: Enabled Shoppers: Any Excludes: N/A |
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| Enrichment: Matched Sales | Enabled Shoppers Who Purchased a Vehicle |
Includes: Matched Shoppers with Matched Sale and Enabled Shopper Excludes: N/A |
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| Enrichment: Enriched Address | Enabled Shoppers with Enriched Address |
Includes: Enabled Shoppers with Enriched Address Excludes: N/A |
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| Enrichment: Matched Lead | Enabled Shoppers with Submitted Lead |
Includes: Matched Shoppers with Matched Lead and Enabled Shopper Excludes: N/A |
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Additional Lifecycle Audiences
High-APR finance plays, high-payment refinance opportunities, and accessory offers for fresh purchases.
| Category | Audience Title | Details | Link |
|---|---|---|---|
| High APR | Shoppers with 18% APR Or Higher |
Includes: Previous Sale past 5 years and min 18% APR Excludes: Sales past 12 months or Sales Lead past 15 days |
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| High Monthly Payment | Previous Purchase With High Monthly Payment |
Includes: Sale in past 5 to 1 years with $850+ monthly payment Excludes: Sales past 12 months or Sales Lead past 15 days |
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| Accessory Offer | Recent Purchase + Time To Accessorize |
Includes: Sale in past 3 months Excludes: Sales past 2 months or Service RO past 2 months |
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Follow-Up & Post-Visit Audiences
Thank-you touches that turn satisfaction into reviews and referrals.
| Category | Audience Title | Details | Link |
|---|---|---|---|
| Thank You For Purchase | Recent Sale Follow-up |
Includes: Sale in past 3 days Excludes: Sales past 2 days |
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| Thank You For Service | Recent Repair Order Follow-up |
Includes: Repair Order in past 3 days Excludes: Repair Order in past 2 days |
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| Post Appt (Shown) Follow-Up | Sales Appt Yesterday |
Includes: Appointment Shown past 1 day Excludes: Sale past 10 months |
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Additional Audiences — Web Activity, Engagement & Distance
Recency, engagement, and geography segments for geo-targeted campaigns and customer-base health checks.
| Category | Audience Title | Details | Link |
|---|---|---|---|
| Yesterday's Web Shoppers | Website Visitors Yesterday |
Includes: Website visit past 1 day Excludes: N/A |
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| Lead Never Purchased | Submitted Sales Lead But Never Purchased |
Includes: Sales Lead all time Excludes: Sales all time |
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| Shoppers Without Purchase | All Contacts Without Purchase |
Includes: N/A Excludes: Sales all time |
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| Shoppers Without Service | All Contacts Without Service |
Includes: N/A Excludes: Service Repair Order all time |
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| Website Visitors | All Time Website Visitors |
Includes: Website Visits All Time Excludes: N/A |
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| Fullpath Clicks & Calls | Dig Ad & Email Clicks or Calls |
Includes: Fullpath Ad Clicks past 6 mo OR Calls past 6 mo OR Email Clicks past 6 mo Excludes: N/A |
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| Shoppers inside 5 miles | All Shoppers within 5 miles of dealership |
Includes: Distance From Dealership is max 5 miles Excludes: N/A |
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| Shoppers inside 10 miles | All Shoppers within 10 miles of dealership |
Includes: Distance From Dealership is max 10 miles Excludes: N/A |
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| Shoppers inside 20 miles | All Shoppers within 20 miles of dealership |
Includes: Distance From Dealership is max 20 miles Excludes: N/A |
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| Shoppers inside 40 miles | All Shoppers within 40 miles of dealership |
Includes: Distance From Dealership is max 40 miles Excludes: N/A |
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Contact Us
Phone: 216-242-1320
Email: support@fullpath.com
Get Started: get.started@fullpath.com
Website: www.fullpath.com
Resource Center: Fullpath Help Center