About this resource
A user guide to navigating Fullpath Data Ups — AI-surfaced, high-intent opportunities pulled from your dealership's first-party data. Whether you're brand new or a seasoned sales pro, this guide will get you to value fast.
Welcome to the Fullpath Data Ups User Guide
This resource is designed to empower you with the knowledge and skills needed to effectively navigate and utilize Fullpath Data Ups — a powerful tool that enhances data management and maximizes productivity within your organization. New or experienced, this guide gives you essential insights, practical tips, and step-by-step instructions to make the most of the platform.
▶ Launch the Data Ups Video Tutorial →
What is a Data Up?
A Data Up is an activated, high-intent opportunity identified through shopper behaviors within a dealership's first-party data. These are potential leads who, despite actively engaging with the dealership's marketing efforts, have not yet submitted a formal lead. They've shown interest in your products and services and fit a specific opportunity-list criteria — they just need that personal touch from the dealership team to convert their interest into an actionable lead.
Why are Data Ups important?
By leveraging Data Ups, dealerships can add another dimension to their sales strategy. Instead of relying solely on traditional, reactive lead generation, Data Ups enable a proactive, opportunity-driven approach — reaching out to customers already showing signs of interest. This not only fosters stronger human connections but also promotes a more sustainable and cost-effective sales model. Prioritizing high-intent opportunities optimizes your team's resources and drives higher conversion rates and more successful outcomes.
How to Use Data Ups
Data Ups are activated opportunities based on shopper behavior. They are not converted leads and are not automatically pushed to a CRM.
- Navigate to dashboard.fullpath.com and open the Data Ups section
- Review AI-surfaced high-intent shoppers who haven't yet submitted a lead
- Use shopper profile data to personalize your outreach — vehicle history, website activity, marketing engagement
- Reach out directly by phone, email, or SMS
- Log your activity in the CRM after every contact attempt
Best Practices
- Act fast — High-intent signals are time-sensitive. The sooner you reach out, the higher the conversion probability.
- Personalize your outreach — Reference the shopper's specific interest (e.g., vehicle model, recent website activity) to make the conversation relevant.
- Log everything in the CRM — Track all interactions to avoid duplicate outreach and maintain a clean pipeline.
- Follow up consistently — A single touch rarely converts. Build a cadence of follow-ups across phone, email, and SMS.
- Use the AI Summary — Each shopper profile includes an AI-generated summary of their behavior and intent signals — use it to lead a confident conversation.
Contact Us
Phone: 216-242-1320
Email: support@fullpath.com
Website: www.fullpath.com
Resource Center: Fullpath Help Center