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Fullpath Customer Enablement · User Guide
Getting Started: The Fullpath Data Ups Platform
A user guide to navigating Fullpath Data Ups — AI-surfaced, high-intent opportunities pulled from your dealership’s first-party data. Whether you’re brand new or a seasoned sales pro, this guide will get you to value fast.
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In this article |
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About This Resource
Who this guide is for and what you’ll get.
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What Is a Data Up?
The definition, in plain language.
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Why Data Ups Matter
A proactive, opportunity-driven approach.
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How to Use Data Ups
Five steps from dashboard to CRM.
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Data Ups Playbooks
Sales and Service playbooks to keep handy.
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Best Practices
Five habits that drive conversions.
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Contact Us
Phone, email, and the Help Center.
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Part 1
About This Resource
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Welcome to the Fullpath Data Ups User Guide. This resource is designed to give you the knowledge and skills to effectively navigate Fullpath Data Ups — a powerful tool that enhances data management and maximizes productivity within your organization. |
New or experienced, this guide gives you essential insights, practical tips, and step-by-step instructions to make the most of the platform. |
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Video Tutorial Launch the Data Ups Video Tutorial
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Watch → |
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Part 2
What Is a Data Up?
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A Data Up is an activated, high-intent opportunity identified through shopper behaviors within a dealership’s first-party data. These are potential leads who, despite actively engaging with the dealership’s marketing efforts, have not yet submitted a formal lead. |
They’ve shown interest in your products and services and fit a specific opportunity-list criteria — they just need that personal touch from the dealership team to convert their interest into an actionable lead. |
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Part 3
Why Data Ups Matter
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By leveraging Data Ups, dealerships can add another dimension to their sales strategy. Instead of relying solely on traditional, reactive lead generation, Data Ups enable a proactive, opportunity-driven approach — reaching out to customers already showing signs of interest. |
This not only fosters stronger human connections but also promotes a more sustainable and cost-effective sales model. Prioritizing high-intent opportunities optimizes your team’s resources and drives higher conversion rates and more successful outcomes. |
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Part 4
How to Use Data Ups
Data Ups are activated opportunities based on shopper behavior. They are not converted leads and are not automatically pushed to a CRM.
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Open Data Ups
Navigate to dashboard.fullpath.com and open the Data Ups section.
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Review High-Intent Shoppers
Review AI-surfaced high-intent shoppers who haven’t yet submitted a lead.
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Personalize Your Outreach
Use shopper profile data — vehicle history, website activity, marketing engagement — to make your outreach relevant.
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Reach Out Directly
Contact the shopper by phone, email, or SMS.
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Log Your Activity
Record your activity in the CRM after every contact attempt.
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Dashboard Open the Fullpath Dashboard
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Part 5
Data Ups Playbooks
Step-by-step plays for working your Data Ups, built for each side of the dealership.
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Playbook · Variable / Sales How To Use Data Ups (Variable/Sales)
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Playbook · Fixed Ops / Service How To Use Data Ups (Fixed Ops/Service)
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Part 6
Best Practices
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Act Fast — High-intent signals are time-sensitive. The sooner you reach out, the higher the conversion probability. |
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Personalize Your Outreach — Reference the shopper’s specific interest (e.g., vehicle model, recent website activity) to make the conversation relevant. |
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Log Everything in the CRM — Track all interactions to avoid duplicate outreach and maintain a clean pipeline. |
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Follow Up Consistently — A single touch rarely converts. Build a cadence of follow-ups across phone, email, and SMS. |
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Use the AI Summary — Each shopper profile includes an AI-generated summary of their behavior and intent signals — use it to lead a confident conversation. |
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Part 7
Contact Us
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