About this resource
Let's walk through some handy tips, tricks, and best practices to help you hit the ground running with your Fullpath CDP. We'll cover the essentials to help you quickly and effectively utilize your CDP for your business.
Think of this as your friendly starter guide to navigating Fullpath CDP — whether you're just starting out or a seasoned veteran of automotive marketing, this doc should help you jump in and get started with your CDP.
Filter your 1st-party customer data
Audience Builder gives you a unified view of every shopper interacting with your dealership — and the filters to slice and dice that data into actionable segments. Build a custom audience in minutes, then activate it through Email, SMS, paid media, or a sales call list.
Audience Builder walkthrough
Learn how to navigate Audience Builder, filter your first-party data, and determine the best activation channel mix for your campaign goals. Whether you're engaging via Fullpath, 3rd-party channels, or building call lists for your team, your CDP can help you identify the right shoppers to engage with a custom message.
Our Most Popular Audiences
Click any audience name below to build it automatically in your CDP.
| Audience Summary | Link |
| Recent Website VDP/SRP Shoppers | Launch → |
| Recent Website VDP/SRP Shoppers AND 7+ Marketing Engagement Score | Launch → |
| Renewal Opportunities: Last Payment within 6 Months | Launch → |
| Lease Maturity: Last Payment within 6 Months | Launch → |
| Previous Purchase AND Active VDP Shopping | Launch → |
| Lingering Sales Leads AND Recent VDP/SRP Shopping | Launch → |
| Purchased AND Never Serviced | Launch → |
| Serviced AND Never Purchased | Launch → |
| Previous Sale AND Positive Equity | Launch → |
| Previous Sale AND Positive Equity AND Recent VDP Shopping | Launch → |
| Missed Appointment AND Recent Website Visit | Launch → |
| Service Defectors | Launch → |
| Previous New Vehicle Purchase AND No Repair Order within 18 Months | Launch → |
Save & Subscribe to Dynamic Audiences
Get updated shopper lists delivered to your inbox daily, weekly, or monthly. Once an audience is saved, subscribe to it and Fullpath will refresh and email it on your chosen schedule — perfect for handing off fresh opportunity lists to your sales team.
Watch the tutorial to learn how to subscribe to your custom audiences for delivery to your inbox on a daily, weekly, or monthly basis.
Our Most Subscribed Audiences
Click any report below to build the audience in your CDP — just save and subscribe.
| Report Summary | Frequency | Link |
| Upcoming Last Payment + VDP Activity Past 7 Days | Weekly | Launch → |
| Last Payment within next 31 days | Weekly / Monthly | Launch → |
| Lingering Leads + VDP Engagement past 7 days | Weekly | Launch → |
| Audience Activation Price Drop Active Shopper past 7 days | Weekly | Launch → |
| Previous Purchase + AA Price Drop Active Shopper Past 7 days | Weekly | Launch → |
| Yesterday’s Website VDP/SRP Shoppers | Daily | Launch → |
| Previous Purchase OR Positive Equity Active Shopper | Daily | Launch → |
Contact Us
Phone: 216-242-1320
Email: support@fullpath.com
Website: www.fullpath.com
Resource Center: Fullpath Help Center