Overview
Fullpath has enabled capabilities within other parts of our platform to support VINs Acceleration's reach both on the web thru paid advertising, inside emails send with Audience Activation (if enabled), and on your website thru Website Engagement (if enabled).
Vins Acceleration on Your Website
Inside our onsite conversion tool, several features will now automatically support and work in tandem with VINs Acceleration:
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When a shopper views an accelerated VIN's VDP from any traffic source, our onsite widget will retarget this shopper in a subsequent session onsite and trigger an ePrice lead capture form with the relevant vehicle details and image during their next visit.
- If a shopper has visited any accelerated VIN's VDP, even if they did NOT come from a VINs Acceleration ad, the widget will trigger a special exit-capture module before the user exits the site, attempting to capture and convert the shopper. This exit-capture will target relevant shoppers for up to 30 days after they have visited an appropriate VDP.
Any leads captured from an interaction with this engagement will be sent as an ADF into the Dealership CRM with the following text added in the ADF notes section:
VINs Acceleration ePrice Lead Capture :
VINs Acceleration Exit Intent Lead Capture:
Vins Acceleration in Emails
If Audience Activation (AA) is enabled on an account, Vins Acceleration promoted vehicles may also be highlighted inside Dynamic Email Sections ("Other Great Vehicles") at the bottom of email offers sent to customers via AA campaigns.
The Call-to-Action on these sections drives shoppers directly from the email to the VDP page with the VIN on the Promoted Inventory list from Vins Acceleration.