Activation: Audience Activation Campaigns Page – Fullpath Help Center

Overview

Email Campaigns are core to Audience Activation and are comprised of an audience, an email template, and a subject line template. The Campaigns tab is where you can see a list of campaigns and view high-level campaign performance. To learn more about the types of email campaigns, read here.

Where to Find It

Navigation:

Log in to your Fullpath Dashboard.
Go to Activation > Audience Activation > Campaigns
Direct link: https://dashboard.fullpath.com/nurture/campaigns

Navigation to Campaigns page

Who Has Access

Any user profile with product access to Audience Activation has access to this page.

Page-Level Controls

All data visible on the Campaigns page can be viewed within a selected time frame by clicking the date range bar in the upper right-hand corner of the page. The default is a 30-day view from the current date.

Note: Because vehicle sales cycles can take longer than 30 days, the total sales attributed to a campaign may not be fully visible within the default 30-day range. Widen the date range to get the full picture of sales attributable to Audience Activation.

1. Campaign Tabs & List View

The Campaigns page shows two tabs: Sales Campaigns and Service Campaigns. Clicking each tab displays a list view of all relevant campaigns in that category.

Campaigns list view

How to use this for analysis: Check both the Sales and Service tabs separately — performance patterns often differ by campaign type, and viewing them blended can mask which category is actually driving results.

2. Campaign Group Rows

Each row on the list view represents a campaign group.

Campaign group row fields

Metric	Definition
Active Campaigns	Campaigns currently running, plus Custom Campaigns sent in the last 90 days.
Contacted	Shoppers who have been sent a campaign.
Engaged Shoppers	Shoppers who have engaged with content by clicking a link or replying to a campaign.
Reported Leads	Leads reported to the dealership CRM, either by Fullpath or by another vendor.
Sales	Number of closed sales from Engaged Shoppers within 90 days of the selected date.
Service ROs (Service Campaigns only)	Number of Service Repair Orders pulled from the CRM during the selected date range.
RO Total (Service Campaigns only)	Total revenue from Engaged Shoppers generated from repair and service orders within 90 days of the selected date.

Note: Sales campaigns display Active Campaigns, Contacted, Engaged Shoppers, Reported Leads, and Sales. Service campaigns additionally display Service ROs and RO Total.

Service ROs metric on campaign row

3. Campaign Drill-Down (Hot / Medium / Cold)

Clicking a campaign group lets you drill down further and see the performance of each campaign within it — broken out by Hot, Medium, and Cold.

Campaign drill-down by Hot, Medium, Cold

How to use this for analysis: Use the Hot/Medium/Cold breakdown to see which lead temperature is actually converting within a campaign group, rather than judging the group's performance from the aggregate row alone.

4. Campaign Actions: Pausing an Active Campaign

At the end of each campaign row is a ⋮ menu, which allows you to either pause the campaign or view the campaign. Each campaign has an expanded page with more in-depth performance stats and additional actions.

Important: Pausing a campaign immediately stops sending emails to the associated audience.

Pause or view campaign menu

5. Creating a Custom Campaign

Clicking the Create Custom Campaign button lets you create custom email campaigns, including a custom subject line, text body, images, CTA, and signature. Custom campaigns also let you choose the campaign audience from your CDP Shopper lists, assign a priority to the campaign, and choose the launch date. Learn more about Custom Campaign creation here.

Creating a custom campaign

UX Functionality Summary

Date range: Adjustable via the date range bar (top right); default is a 30-day view from the current date.
Tabs: Toggle between Sales Campaigns and Service Campaigns.
Drill-down: Click a campaign group row to view Hot/Medium/Cold performance breakdown.
Row actions: The ⋮ menu on each row lets you pause or view a campaign.
Create Custom Campaign: Button to launch a new custom email campaign.
Export/sort: Not described in current source material — confirm with product before stating export/sort availability either way.

Other Important Notes

Leads and sales attributed to a campaign are incremental. A shopper may be in multiple campaigns at once, and if they convert on one campaign but their sale ties to another, the same action is counted once inside each relevant campaign. This isn't inflated reporting — it reflects that multiple campaigns contributed to engaging, converting, or closing that shopper.
Because of this, the total leads/sales summed across all campaigns on this page will not equal the total shown on the Overview page.
The Overview page lists deduplicated totals for leads and sales. The Campaigns page shows performance by individual campaign and may reflect the same shopper action counted in more than one campaign.
The Service ROs metric only appears on rows for Service Campaigns.

Learn More