Overview
Dynamic Payments are a Fullpath power up which activate the most competitive and worthwhile VIN-level offers for a specific dealership. Dynamic Payments generates and displays the best available offers based on your inventory, pricing, rebates, incentives, residuals, and other dealership-set parameters. Dynamic Payments' incentives are compliant, up-to-date, and automatically generated so the dealership can focus on selling cars instead of updating website offers.
Activate Dynamic Payments
Digital Advertising
Fullpath builds ads using Dynamic Payments offers in the same way it does for other types of offers (OEM or Dealership Offers, for example). Dynamic Payments allows you to run offer ads that are VIN-specific, include VIN details like price, image, and direct to the VDP (Note: For Performance Max Channel only Lease offers are supported).
Website Engagement
Fullpath's onsite widget will serve notifications of offers, as well as house them inside of the widget. It will also show an expanded offer when a shopper reaches the site by clicking on an ad promoting it. In addition, there are specific applications and features that are only available for Dynamic Payments clients.
Audience Activation
Fullpath will generate and send targeted emails to Shopper audiences which include highly personalized offers and incentives which feature the Dynamic Payments specials. These emails will direct Shoppers to the Dynamic Payments Specials page on the dealership to provide a consistent experience and easy-to-use shopping tool. Read more about Dynamic Payments inside Audience Action.
Vins Acceleration
Fullpath builds Vin- Specific ads using Dynamic Payments offers. Dynamic Payments allows you to run offer ads that are VIN-specific, include VIN details like price, image, and direct to the VDP (Note: if the vehicle is not in inventory, we don't run ads for it, similarly, if there is no VIN specific offer on a particular vehicle, we won't run an ad for that vehicle)
Specials Page
With Dynamic Payments + Fullpath's Website Engagement, your entire Dealer website specials page can be converted to show these powerful incentives. The page is designed in a way to optimize for conversions, allowing users to quickly convert on a specific offer as well as easily navigate to the relevant VDPs. The page updates automatically several times a day so you don't have to worry about displaying outdated or irrelevant offers.
Dynamic Payments Specials Page Structure
The left side of the page contains search filters that allow the shopper to easily view exactly what's relevant. The search filter allows the shopper to filter using the following parameters: condition, make, store (if your dealership is in a group), model, year, and offer type. Note: Store websites have the option to view offers by "ALL Makes". Group sites do not currently have this option for filtering.
The offers are grouped by condition, year, make, model, and trim where relevant. The tiles in the center are organized by default according to the lowest monthly payment.
The vehicle rows contain all relevant vehicle incentives and allow the shopper to browse and click by offer type. To see the complete terms and conditions, you may click on the Vehicle Details link.
Dynamic Payments Offer Types
Dynamic Payments now has the ability to generate 8 retail and lease offerings on a single, easy-to-read special. Of the 8 possible offers, Dynamic Payments can display as many as 6. Read more about Dynamic Payments offer types here.
VDP Banners
Offers can also be promoted on VDPs themselves. When banners are enabled, VIN-specific offers will be displayed in a banner on that vehicle's VDP; once clicked, an Offers form fill will open with that vehicle's details. If you have NOT chosen to display only VIN-specific offers, and there are no VIN-specific Dynamic Payments offers on a vehicle, then a relevant Dealer or OEM offer will be injected instead.
If you have chosen to display ONLY VIN-SPECIFIC OFFERS, and there are no VIN-specific Dynamic Payments offers on a vehicle, then no banner will be injected.
The banner is always placed in the same spot on the VDP, per the website provider.
Backup Lead Capture
Should there any be issues with the data or a delay of any kind in presenting the specials on the page, a backup, lead-capture form will appear until new Specials are available and visible on the page.
Note: If there is no associated VIN available in the dealership inventory, the associated offers will either pause or NOT run live. We will not advertise for vehicle that the Dealership doesn't have in their inventory.
Dynamic Payments Reporting and Dashboards
The Dynamic Payments Overview page provides performance and activity metrics for Dynamic Payments offers and the Activation products that leverage them. Learn more about the Dynamic Payments Dashboard here.