Overview
Dashboard reports provide various performance metrics about your ads and campaigns. Fullpath pulls from several sources including your website, Google Analytics, and of course Google Ads and Facebook.
See video instructions here:
You may access these reports from inside your Fullpath Dashboard by clicking into the Digital Advertising > Reports
Available Reports
The following reports are available:
- Ad Slot - Assess the performance of your ads by network and position.
- “Top” - The ad was shown above the organic search results
- “Other” - The ad was shown below the organic search results / not on the first page
- Device - View ad metrics per device.
- Display Placements - Performance of your ads across pages, videos, and apps on the Display Network.
- Hour of Day - Performance of your ads broken down by hour.
- Landing Pages types - Performance of each page type to which Fullpath sends traffic.
- Landing Pages - Performance of each page to which Fullpath sends traffic.
- Leads - View Leads broken down by type and source. Read more about how you can help us track more conversions.
- Offers - View performance metrics of offers being promoted by Fullpath. The offer types include finance, cash, lease and off MSRP (as well as any custom offers added by the customer or CSM).
- User Location - View ad metrics according to the geographic location of your users.
Each report has an explanation of the data with the source and channel labeled with one of the following icons (Google Search and Display, Facebook and Instagram):
Reporting Functions and Formatting
From within each report, you can take the following actions:
1) View the data with a filter by channel (Search, Display, and Social)
2) Export data as a .csv file
3) Adjust the date range (the default is the last 30 days)