Overview
Fullpath integrates with Car Wars in order to provide robust call details in the Fullpath Shopper timeline. The timeline includes call events (phone leads) made to dealerships using Car Wars Call tracking. The Car Wars integration also means you can filter and create audiences in the CDP based on Calls tracked.
Car Wars Call Details
The Fullpath Shopper timeline will show phone calls made to a dealership's Car Wars call tracking number and include the following information:
- Call Duration
- Phone number of the lead
- Campaign name
- Provider
- Department
- Call Director
- Answered / Not Answered
- Call Result
The Dashboard timeline also allows the user to click to download the call recording or click to listen to the recording.
Car Wars as a Filter in the CDP Audience Builder
You may filter Shoppers by those whose calls to the Dealership were tracked using Car Wars. The filter for this can be found in the 'Integrations' section and the available conditions include:
- Call Direction (Inbound / Outbound)
- Answered (Yes / No)
- Department (free form text input)
- Campaign (free form text input)
Setting Up Car Wars Integration with Fullpath
To set up an integration with Car Wars and Fullpath, you will need to provide your Fullpath Implementation / Customer Success Manager with:
-
Your Car Wars Dealership ID
Time Table
Implementation may take up to 3 business days.